Director, Ad Product Marketing
Bloomberg.com
160k - 185k USD/year
Office
New York
Full Time
Director, Ad Product Marketing
Location
New York
Business Area
News and Media
Ref #
10047216
This leader will play a pivotal role in crafting the narrative for Bloomberg Media’s rapidly growing video ecosystem — spanning linear, digital video, streaming, and OTT — ensuring that our premium content and technology solutions deliver measurable impact for advertisers. The ideal candidate combines strategic vision with deep expertise in video advertising, a proficiency in B2B marketing, and a passion for translating innovation into business growth.
Key Responsibilities
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.
Description & Requirements
The Director of Ad Product Marketing sits at the intersection of marketing, product, and sales — defining how Bloomberg Media’s advertising solutions are positioned, packaged, and brought to market. This role ensures that our commercial storytelling, product strategy, and client value proposition are seamlessly aligned, empowering sales teams to engage clients with confidence and transparency.This leader will play a pivotal role in crafting the narrative for Bloomberg Media’s rapidly growing video ecosystem — spanning linear, digital video, streaming, and OTT — ensuring that our premium content and technology solutions deliver measurable impact for advertisers. The ideal candidate combines strategic vision with deep expertise in video advertising, a proficiency in B2B marketing, and a passion for translating innovation into business growth.
Key Responsibilities
- Go-to-Market Strategy
- Lead go-to-market strategy for new and evolving advertising products, with a focus on video, streaming, and OTT solutions.
- Ensure product market fit through a deep knowledge of the needs of video ad buyers.
- Define positioning, messaging, and narratives that articulate Bloomberg’s differentiated value in video and cross-platform advertising.
- Partner with Product and Commercial Strategy to prioritize innovation opportunities and ensure readiness for global market rollout.
- Build compelling product narratives and sales materials that simplify sophisticated capabilities and highlight measurable outcomes — including one-sheets, playbooks, and case studies.
- Training programs in partnership with global sales and enablement leadership to ensure consistent messaging and adoption across markets and formats.
- Translate performance insights, client feedback, and competitive intelligence into product refinements and go-to-market optimization.
- Lead analysis of trends in streaming, connected TV, and digital video advertising, identifying emerging technologies and new monetization models.
- Maintain a deep understanding of the competitive landscape to advise product strategy and differentiation.
- Collaborate with Insights & Research to harness Bloomberg’s proprietary data and audience understanding to drive commercial advantage.
- Serve as a connector across Product, Marketing, Sales, Operations, and Editorial teams, ensuring strategic alignment and detailed execution.
- Champion a culture of innovation, data-driven storytelling, and commercial excellence across the organization.
- 10+ years of experience in advertising, marketing strategy, or product marketing within a media, technology, or advertising platform environment.
- Proven ability to translate media capabilities into market narratives and sales enablement programs that drive revenue growth.
- Strong understanding of digital advertising ecosystems, ad tech infrastructure, and data-driven marketing.
- Outstanding storytelling, writing, and presentation skills — with a track record of influencing senior internal and client partners.
- Analytical perspective with the ability to use research, trends, and performance insights to develop strategic decisions.
- Collaborative leadership style, comfortable navigating complexity and driving alignment across global teams.
- Background in B2B media, enterprise advertising platforms, or premium video streaming environments.
- Experience working with financial, technology, or professional services advertisers
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.