Digital Marketing Manager
Ocoda.com
Office
Cairo, Egypt
Full Time
- Strategy Development: Create and execute comprehensive digital marketing strategies aligned with business goals.
- Campaign Management: Plan, execute, and optimize multi-channel campaigns across platforms such as Google Ads, social media, email, and more.
- Content Oversight: Collaborate with content creators to develop compelling content tailored to various audiences.
- SEO & SEM: Enhance organic and paid search performance through effective strategies.
- Social Media Management: Oversee social media presence, ensuring consistent branding and engagement.
- Analytics & Reporting: Monitor, analyze, and report on the performance of campaigns and digital channels, using tools like Google Analytics, HubSpot, etc.
- Team Collaboration: Lead and mentor a team of digital marketing specialists, designers, and writers.
- Budget Management: Allocate and manage digital marketing budgets effectively to maximize ROI.
- Market Research: Stay updated on industry trends, competitor strategies, and emerging technologies to ensure competitiveness.
Requirements
- Experience: 5+ years of proven experience in digital marketing, with at least 2 years in a managerial role.
- Experience in GCC
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Expertise in digital marketing tools and platforms (Google Ads, Facebook Business Manager, SEO tools, etc.).
- Strong analytical skills and data-driven decision-making.
- Exceptional communication and leadership abilities.
- Creative mindset with the ability to think strategically.
- Proficiency in marketing automation and CRM tools is a plus.