Social Media Manager

Key Responsibilities:

• Develop and manage a global social media calendar that aligns with product launches, campaigns, events, and community moments and connects simulation racing fans of all levels.
• Create, edit, and publish engaging social content around Fanatec products, promotions, partners, live events, and sim racing culture, including short form videos, graphics, and posts - across all major platforms.
• Lead day-to-day community engagement across relevant social media platforms responding to fans, creators, and partners to build strong consumer relationships and brand loyalty.
• Collaborate with internal teams (Marketing, Creative, Product, Sales) to ensure consistent messaging and campaign execution.
• Drive Fanatec’s social media innovation by leveraging data and analytics to refine content strategies for continuous improvement and alignment with business objectives.
• Stay ahead of platform updates, algorithm changes, and emerging trends to keep Fanatec at the forefront of social innovation.
• Coordinate with agency partners and external collaborators as needed.

Education And Experience:

• 3+ years of experience in social media management, community building, content creation, or a related role, ideally in gaming, esports, racing or tech.
• Fluency in English and German (written and spoken) is required.
• Bachelor’s degree (or equivalent experience) in Marketing, Business, Communications, or a related field preferred.
• Based in or willing to relocate to Landshut, Germany or Munich

Skills And Competencies:

• Deep understanding of social media platforms, including content formats, trends, and algorithmic behaviors.
• Strong analytical skills to evaluate social media performance, audience behavior, and platform insights.
• Passion for sim racing, gaming, and motorsports—you know the culture and speak the language.
• Hands-On experience in content creation, including video editing, photo editing, graphic design or related skills.
• Excellent communication and collaboration skills across teams and time zones.
• Ability to build relationships and work collaboratively across departments.
• Experience working with agencies or external creators is a plus.
• Willingness to travel occasionally (up to 20%) and work with international teams