National Brand Manager

We are seeking a dedicated National Brand Manager to take full ownership of strategic partnerships within our dynamic auto commercial team in Helsinki. In this role, you will work closely with leading auto and leisure manufacturers and importers, using your expertise to influence key decisions and drive impactful business opportunities.

This position offers a unique opportunity to combine your strategic insight, financial understanding, and relationship skills in a role that presents both challenges and rewards—making a direct contribution to the success of our partners and our organization.

The responsibilities will include, but not be limited to:

• Manage business and marketing responsibilities for chosen brand co-operations, including indirect responsibility for associated dealers
• Full P&L responsibility for financial cooperation with the brands
• Act as the main contact for brands regarding all finance-related issues
• Oversee volume, profit, finance penetration, product development, and CRM topics
• Promote and coordinate sales activities such as finance campaigns
• Responsible for service level KPIs and reporting to brands
• Prepare internal business cases to support decision-making, providing partner insights and business rationale
• Collaborate actively with key stakeholders (both partners and internally) to drive profitable sales at local and Nordic/HQ levels
• Lead internal projects, such as new tender requests from brands and onboarding of new brands

To succeed in this role, we believe you need relevant experience, strong relationship-building skills, and a good understanding of the Finnish auto market.

• Skills & Requirements
• Good understanding of the Finnish auto market
• Strong business and financial product understanding
• High energy and passion for sales – results-oriented
• Analytical and financial mindset or background
• Fluent in written and spoken Finnish and English
• Excellent presentation and sales skills
• Strong proven negotiation and relationship-building skills
• Up to date on basic technology and reporting tools
• Good MS Office skills (PowerPoint, Excel, Word, Outlook)
• Preferred Experience & Education
• +5 years relevant work experience, preferably in consumer finance or car importer
• B2B sales experience with long-term customer relationships
• Experience negotiating with management in the auto industry
• Successful track record in profitable sales
• Education: BBA/MBA in Business & Administration, Marketing & Sales or similar (relevant work experience can compensate for formal education)

We Offer:

• An opportunity to work in a large, high-performing international company, in a dynamic environment that is constantly changing
• A corporate culture that is professional, yet informal, customer and value driven
• Highly competent and dedicated co-workers with strong collaboration across the Nordics
• A high level of diversity and a multi-cultural working atmosphere
• A strong focus on learning and development
• Multiple sports and social events

Additional Information

We perform background checks on all relevant candidates. For positions that require authorization and/or confirmation of suitability, a police certificate of good conduct and credit check must be presented. Background check is carried out with prior consent from the candidate.