Senior Brand Manager

PURPOSE
-    Develop EC Consumer plan, acquire, engage with consumers to drive EC business & consumer assets growth.
-    Manage EC in-site brand communication and NPD/Customer campaign (S level, big window, livestreaming, short videos), well collaborate with brand/digital/media team via strong DigiEcom hands on experiences, business acumen and influence skill
-    E-commerce Traffic/Analytics Intelligence & optimization, co-work with ecommerce partners, including media, digital & analytics team, Data/innovation team from Ali/JD, to produce & optimize content/campaign effectiveness, develop best practice and provide guidance to Sales & brand team

RESPONSIBILITY
-    E-commerce Campaign and content strategy from category multi-brands level to Account level, Be accountable for in-site integrated campaign and content planning for each EC Customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.
1)    Work closely with marketing brand team & media, e-commerce sales, TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy
2)    Help drive Innovation Incubation through tailor made consumer plan, traffic strategy collaborated with X-team.
3)    Lead to establish, maintain and improve EC communication assets, and provide guidance to Sales/TP.
-    Innovative & Creative E-commerce Customer Campaign Excellence
1)    Develop and manage EC Customer campaign excellence, including S/A level IMC, new product EC activation, big window campaign, collaborated with brand/media/digital/EC sales/TP/agency/Platforms.
2)    Develop and manage EC always on content excellence, including livestreaming/short videos/wendajia/etc.
3)    Coordinate w/ EC paid media and ECRM team to maximize EC in-site Re-targeting to maximize EC content assets and drive EC sales based on brand IMC or other media initiatives
-    E-commerce Content Intelligence & optimization
1)    Always dare to try and keep agile to Bring non-traditional ideas in EC campaign to acquire & engage consumers in innovative ways via new tools from DigiEcom perspective
2)    Closely work with ISV and keep learning agility on trend & best practice on digital trend, ecosystem evolvement of leading e-platform and other marketing channels, to identify opportunity areas and propose initiatives for better content and consumer experience
3)    Keep abreast of competitor social & content activities as well as wellness, lifestyle consumer trends to ensure our content with continuous high consumer/shopper/customer relevance.
4)    Provide guidance & best practice sharing to help team optimize content & consumer experience. 
5)    Continuous A/B Test for business insights from targeting, creative, to activation. 
6)    Optimize the way of working; develop template/process for creative, efficient, effective content generation, x-functional collaboration and KPI management

QUALIFICATION
-    Education/Experience
1)    Bachelor or above, majored in business, marketing, communication or advertisement related
2)    6+ years of relevant Digital Marketing & Ecommerce experience in FMCG Company
3)    Working experience in Personal & beauty Care, Innovative companies in Baby & Kids (Toys) categories, KFC/MacDonald’s/Starbucks are preferred
4)    Excellent English in both oral and writing, good communication skill, be comfortable to co-work with global/regional team as well as collaborate with sales team.
-    Special Knowledge
1)    Good Marketing fundamentals, Data analytics & Insight generation skill with logical framework thinking, as well as interpersonal skill. Comfortable to work with X-functions in Matrix organization
2)    Good understanding of Digital & Ecommerce Traffic ecosystem of key leading platforms (Alibaba, JD, etc) including both eKA & FGS mode.
3)    Good understanding of EMKT/digital/social Knowledge, understand how performance media can support both brand building & e-commerce sales.
4)    Good understanding on e-commerce and hands-on co-work experience is preferred: Platform co-op, TP, in-site traffic, etc, Ability to provide thoughtful, data analytics-based guidance to Sales & TP.
5)    Hands-on experience & successful track record on Brand Digital campaign/activation planning and end to end digital execution, creative development & implementation, KOL/IP partnership, etc,
6)    Understanding of Marketing mix, media KPI evaluation and digital/social media tactics. 
7)    Skill on Agency management & Negotiation, Ability to provide thoughtful & inspiring guidance to agencies.
-    Skills
1)    Passionate, insightful, Easy-going, Very good learning agility, Curiosity & Passion in DigiEcom Marketing.
2)    Very good communication, interpersonal and presentation skills
3)    Strong analytical & e-commerce sense. Used to working in a fast paced environment, self-motivated and result driven.
4)    Ability to strategic think and data based analysis & management, good balance between head & heart.
5)    Good learning Agility and willing to Achieve & Collaborate.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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