Social Media Specialist

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.   

The Social Media Specialist is responsible for managing and optimizing the company’s organic social media presence across corporate-owned channels. This role focuses on strategic engagement, rental revenue influence through bookings, brand storytelling, and resort/offering promotion. Responsibilities include content creation, channel strategy execution, scheduling, optimization, trend application, and influencer program support. This position also helps oversee resort-level localization efforts and may coordinate with interns or resort contributors to ensure a consistent and strategic flow of content.

This role requires a hands-on content creator who can travel as needed to capture on-site material, maintain a deep understanding of social trends, and ensure strategies are aligned to both brand objectives and measurable business outcomes.

Essential Duties And Tasks:

• Content Strategy & Execution - Develop, schedule, and publish organic social media content across channels. Ensure content aligns with strategic goals, including engagement optimization, brand awareness, and rental booking influence.
• Content Creation & Gathering -  Actively create and edit social content (photo, video, copywriting) and coordinate with  resort-based contributors and interns to secure on-brand, engaging material. Travel occasionally to resorts and properties for strategic content capture.
• Channel Management & Optimization - Monitor performance analytics, identify opportunities to improve engagement and conversion impact, and implement optimization strategies. Stay current on social trends and platform best practices to drive relevance.
• Localization & Resort Content Program - Facilitate the resort localization strategy, supporting property-level social presence while maintaining consistency with corporate brand and strategy.
• Influencer & Partnership Support - Support influencer partnerships, including coordinating stays, capturing content deliverables, and contributing to the development of strategic influencer initiatives.
• Analytics & Reporting - Track KPIs, prepare reports, and provide strategic insights on content performance, engagement, and rental booking impact to inform future strategy.

Education And/Or Experience:

• Bachelor's degree in Marketing, Communications, English, or related field.
• 3-5 years of social media experience, with a strong focus on organic channel management, content creation, and strategy
• Experience with Sprout Social or similar platforms (preferred).
• Experience with Workfront (preferred).

Certificates, Licenses, Registrations:

• Valid driver’s license and reliable transportation (required). This role may include on-site content capture at resorts and other properties.

Qualifications:

• Passion for social media, with strong knowledge of platforms, trends, and KPIs.
• Proven ability to drive business-based KPIs through organic engagement with a strategic mindset; hospitality industry experience preferred.
• Skilled in hands-on content creation, including photography, videography, copywriting, and editing.
• Strong organizational, project management, and time management skills.
• Analytical mindset with experience turning performance data into strategic insights.
• Excellent written and verbal communication skills.
• Experience with Sprout Social or similar platforms; experience with Workfront preferred.
• Ability to collaborate across teams and functions, balancing creativity with business strategy.
• Flexibility to travel up to 15% (domestic and potential international).
• High attention to detail and ability to move work forward quickly in a fast-paced environment.