Field Based Brand Manager - Hematology

Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary
Are you ready to make a meaningful impact in healthcare and grow your career in brand management? As a Field-Based Brand Manager, you will play a key role in shaping and executing marketing strategies that resonate with healthcare professionals and patients. Collaborating closely with cross-functional teams, you will drive customer engagement, optimize promotional campaigns, and ensure alignment with local market needs. Besides that, you will be leading the cross functional team working with regional stakeholders – securing a unified approach across the organization.

This role offers the opportunity to contribute to GSK’s mission of uniting science, technology, and talent to get ahead of disease together, while developing your skills and expertise in a dynamic and supportive environment.

Role Responsibilities:

• Develop and execute marketing strategies and campaigns tailored to local market needs, ensuring alignment with global brand objectives.
• Lead and collaborate with the cross-functional teams, including sales, medical, and market access, to deliver impactful brand plans and customer experiences.
• Build strong relationships with healthcare professionals and key stakeholders to understand their needs and drive engagement.
• Build framework for engagement with regional stakeholders and lead cross functional team.
• Analyze market data and customer insights to optimize segmentation, channel mix, and campaign effectiveness.
• Create high-quality marketing materials and deliver engaging promotional activities across multiple channels.
• Basic Qualifications & Skills:
• We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
• Bachelor’s degree in business, life sciences, or a related field.
• Proven experience in marketing, brand management, or a related field, ideally within the pharmaceutical or healthcare industry.
• Strong understanding of local healthcare systems and the ability to navigate their complexities.
• Experience developing and executing multi-channel marketing strategies and campaigns.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams.
• Analytical mindset with the ability to interpret data and apply insights to drive decision-making.
• Fluency in Danish and English, both written and spoken.

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

• Previous experience within Oncology/Hematology
• Experience in field-based roles or customer-facing positions within the healthcare industry.
• Knowledge of digital marketing tools and strategies, including omnichannel approaches.
• Familiarity with the pharmaceutical code of promotion and compliance requirements.
• Ability to manage projects end-to-end, prioritize tasks, and deliver results in a fast-paced environment.
• A proactive and innovative mindset, with a passion for improving patient outcomes.
• This is a field-based role located in Denmark, offering a hybrid working model to balance remote and in-person collaboration.
• Ready to make a difference? Apply today and join us in our mission to get ahead of disease together.

Closing Date for Applications – 6 Nov 2025 (COB)

Please take a copy of the Job Description, as this will not be available post closure of the advert. 
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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