Senior Technical Product Manager, Data Activation & Display

System1 (NYSE: SST) is a fast-growing, profitable technology company whose products reach hundreds of millions of users each month and process 5B+ data points daily. We are one of Google’s largest advertising partners, and in this role, you’ll work directly with Google’s advertising products and APIs to empower internal teams and external partners for success.
System1 is seeking a Product Manager to lead execution across our Data Graph and Display initiatives. You will own the productization of System1’s proprietary Data Graph, manage integrations with key partners, and drive execution across internal and off-network display channels.
This is a high-impact, hands-on role that blends data, advertising technology, and product execution. You’ll work closely with engineering, machine learning, and business development teams to translate strategic opportunities into scalable, monetizable, and activated audience products.
In the near term, you’ll serve as the single point of accountability for delivery across both Data Graph and Display initiatives. As these businesses scale, this role may evolve into two specialized tracks (PM – Display and PM – Data Graph), creating clear opportunities for growth and specialization.
This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA  90066.

What You'Ll Do:

• Own and execute the roadmap for System1’s Data Graph and Display strategic initiatives.
• Lead integrations with advertisers, SSPs, DSPs, CDPs, and data curators; manage testing pipelines and ensure seamless partner onboarding.
• Drive DMP productization and data activation, ensuring System1’s audience segments are packaged, enriched, and ready for activation across demand platforms.
• Partner with integration engineers to monitor and optimize data pipeline health, reliability, and observability.
• Collaborate with ML and data science teams to transform raw signals into differentiated, monetizable audience products.
• Work cross-functionally with business development to translate opportunities into execution plans, deliverables, and measurable outcomes.
• Track milestones, manage accountability, and communicate progress across multiple stakeholders.
• Support display network growth, including publisher onboarding, campaign optimization, and yield management tooling.
• Operate with scrappiness and ownership, driving execution in an evolving, fast-paced environment while building the foundation for future scale.
• Act as the bridge between technical, commercial, and operational teams, ensuring cohesive delivery against revenue and growth objectives.

What You’Ll Bring:

• 5+ years of Product Management experience in AdTech, ideally in programmatic advertising or publisher-facing platforms.
• Strong technical fluency with experience in machine learning data products, including data architecture and API integrations that enable data activation.
• Understanding of data activation workflows and how audience data flows across DMPs, DSPs, and supply channels.
• Proficiency in SQL and comfort analyzing datasets and A/B test results.
• Deep understanding of advertising performance metrics (CPM, CPC, CPA, Viewability, etc.) and optimization levers.
• Background in engineering, computer science, or a comparable technical discipline.
• Proven ability to deliver complex, data-driven products end-to-end.
• Analytical, resourceful, and scrappy. Comfortable navigating ambiguity and building structure in a fast-moving environment.
• Excellent communication, collaboration, and leadership skills across technical and commercial teams.

What We Have To Offer:

• Competitive salary + bonus + equity
• Generous PTO + 11 company holidays
• Open sick time
• 100% covered Medical, Dental, Vision for employees
• 401k with match
• Health & Dependent Care Flex Spending Account 
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events

The U.S. base salary range for this full-time position is $146,600 - $219,900 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.
System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA. Employees near office locations are returning to the office.

Equal Employment Opportunity:
System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.