Marketing Specialist

Company Description

Calling all experience creators!

Let’s go to the pub!” Chances are, it’s one of ours. The cornerstone of over 350 Australian communities, ALH owns and operates more pubs than anyone. In every community, the pub is where stories are made and retold. A place to escape, and feel at home. With passion on tap, our team adds to every pub’s story. A great local is made up of great people. And together, both sides of the bar create something special.

Job Description

• Passion on tap, you can feel the energy
• Join the team supporting the refreshed branding and launch to market of our various venues undergoing format renewals
• An exciting opportunity to play a pivotal role in the ALH Marketing team! 

Ready to bring new life to iconic pubs across Australia? Join our Marketing Renewals team and help rebrand, relaunch and reinvigorate venues that are being transformed into fresh, vibrant local destinations.

Reporting to the Marketing Manager, you’ll play a key role in shaping how each renewed pub re-enters the market - from defining its brand identity to launching engaging campaigns that reconnect the venue with its community.

Sound Good? Read On:

Here’s a taster of the Marketing Specialist responsibilities:

• Work closely with the Marketing Manager to develop unique branding and positioning for renewed pubs/accommodation properties, informed by insights from venue teams, operations, and local market research
• Support the planning and execution of launch campaigns to drive awareness and visitation
• Collaborate with agencies and internal teams to bring each venue’s story to life across channels
• Monitor campaign performance and help identify opportunities to optimise future launches
• Develop compelling in venue/digital collateral and POS
• Act as key marketing  contact for venue teams as they go through the renewals process
• Support with creative brief writing
• Work with internal stakeholders (operations, format, commercial) for cohesive marketing efforts
• Maintain and embed brand standards across all marketing materials for consistent, high-quality representation of ALH Hotels Group's portfolio
• Embody ALH Values and Ways of Working

Qualifications

Now Let’S Talk About You:

• Experience 2+ Years working in a dedicated marketing environment
• Tertiary qualification, preferably in marketing or equivalent experience
• High attention to detail and experience in writing briefs
• Confident in writing copy for digital platforms such as website,social media, CRM channels
• Understanding of digital and paid media channels
• Proven ability to project manage marketing campaigns, end-to-end, with the ability to implement strategy into action 
• Project management & agile mindset/experience an advantage
• Ability to manage set budgets
• Proactive nature and positive mindset 
• Experience in hospitality desirable

The benefits are good too! 

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W 
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators 

We’re big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy’s, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about having a good time - creating a safe, inclusive and fun place to rock up to. We’re all about creating a more sociable future, together - for our customers and each other.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #ALH #EndeavourGroup 

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au
 
Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.