Performance Marketing Specialist

Are you a performance marketer who believes great results start with great creatives? Someone who brings both data-driven thinking and bold creative ideas to the table, constantly asking “what if we tried this?” Then you might be our next Performance Marketing Specialist at BookBeat.

At the marketing team at BookBeat, we are a team of curious minds and data-driven doers who love testing, learning and building together. As our Performance Marketing Specialist, you will work across multiple digital channels to shape strategy, build full-funnel campaigns and optimize performance towards our business targets and goals. You will turn insights into action and ideas into results, with plenty of room to experiment and make a real impact.

We believe you have a few years of experience in performance marketing but what truly stands out is your mix of creativity, strategic thinking and drive. You are someone who is curious by nature, excited to test new ideas and formats, and who uses data not just to optimize, but to elevate strategies and campaigns. You thrive in a fast-moving environment where learning and experimenting are part of the journey.

You will be part of our in-house performance marketing team, within the larger marketing organization, working closely through cross-team collaboration with growth marketers, designers and analysts, and many more. You will report to the Digital Marketing Director.

The role includes but is not limited to

• Shape and execute both short- and long-term strategies for full-funnel, digital marketing campaigns
• Plan, build and optimize campaigns across digital channels such as Google Ads, Paid Social, YouTube, TikTok and more
• Drive creative innovation by testing new concepts and formats, through A/B and incrementality testing
• Collaborate closely with creative and analytics teams to align strategy, content and performance insights
• Analyze campaign performance and optimize towards targets using data and insights

We Believe You Have

• Min. 3 years of experience working within digital/performance marketing
• Relevant education in digital marketing and/or business administration
• Hands-on experience working with platforms like Meta, Google Ads, TikTok, Programmatic etc.
• A strong analytical mindset and confidence using tools like Google Analytics and Excel

We’re Looking For Someone Who Is

• Full of energy and initiatives, someone who brings ideas, drives projects forward and inspires others
• Analytical and creative, you love ideas, but you love impact even more
• A strategic doer, you bring initiative, ownership and positivity to everything you work on
• A collaborative team player and strong in communication, both written and spoken English (German or Polish is a big plus)

As an employee of BookBeat AB, you can enjoy a benefit package that includes the following:

🌴 30 days of vacation each year
💰 ITP1 occupational pension
💌 Occupational group life insurance, work injury insurance & business travel insurance
🎾 Yearly wellness allowance
🤸‍♂️ Weekly wellness hour
💻 Working equipment (computer and phone) as well as phone subscription
🎧 BookBeat subscription

In addition to our benefits, we’ll also provide you with:

💜 A stable and sustainable work-life balance. We use flex time and work 37,9 hours a week
🏢 An office located in the heart of Stockholm
🏃‍♀️ … including access to a full gym complete with a sauna! We also arrange other fun wellness activities, such as our own running club
🏡 Flexibility in terms of e.g. flexible working hours and our hybrid work policy
🚀 The opportunity to grow in your role and career, including challenging & educational work tasks as well as opportunities for education
✨ Fun activities together with colleagues! At BookBeat you’ll enjoy weekly Friday afternoon mingles, monthly company breakfasts and other work events such as Holiday & summer parties, and frequent company wide events.
🧪 The opportunity to explore projects that you might not have time to do in your day-to-day work during Hack Days
🧠 Knowledge sharing opportunities, e.g. during our weekly Friday demo where different teams share what they’ve been or will be working on. Knowledge sharing is also an integral part of our everyday work
🐶 The opportunity to bring your furry dog friend to work (and cuddle with dogs at work)! We have recently introduced a dog room at our Stockholm office
🤛 (Last but definitely not least) A wonderful and skilled team and manager that will support you throughout your employment!

About us
In 2015, we began our journey towards the goal of offering Europe’s leading service for digital books and in 2016, we launched to the public. Now, about 10 years since our broad launch, BookBeat is used by over 1 million users every month. We are an ever-growing company within the Bonnier Group and all members who join our journey have the possibility to make an impact on our development – both in the short and long run.

Today, Team BookBeat consists of around 170 curious and committed doers. Are you interested in becoming part of our team? Wonderful! While our employees are experts at many different areas, we have four core values uniting all of us:

🚀 Be great at what you do
📣 Share what you know
🔎 Curiosity for our users and us
🤝 Build Team BookBeat

In other words: we want our employees to continuously deep dive into and develop within their area(s) of expertise, but also to share that knowledge with their colleagues – we’re all in this together and cooperate (most often a lot) on a daily basis! We’re also looking for employees who are genuinely curious about our users, journey and organization, a curiosity that drives us to always test out new things in our service and to let our users show us if we’re on the right track. Last but definitely not least we want all our employees to contribute to the everyday cooperations and the wellbeing of Team BookBeat – as already mentioned, we’re in this together and we want our team to be healthy and happy at work, and we all contribute to this in different ways.