Marketing Manager

1. 1. Branding, Communication & Digital Marketing
2. 2. Product Development & Market Intelligence
3. 3. Trade Marketing & Sales Planning
4. 4. CRM & Sales Enablement
5. 5. Corporate Strategy, Budgets & Multi-Country Operations

• Lead central branding and communication efforts, delivering effective campaigns across all countries.
• Safeguard brand consistency across all channels and markets.
• Oversee corporate communication initiatives in line with company strategy.
• Manage and grow Cofftea’s social media presence, ensuring impactful engagement and alignment with brand positioning.
• Oversee media planning and buying (digital and traditional), ensuring cost-effective placement and maximum audience reach.
• Oversee the pipeline of new product development, informed by research and consumer insights.
• Establish and leverage market intelligence systems to drive data-based decision-making.
• Anticipate emerging trends and translate insights into actionable strategies.
• Guide trade marketing managers in each country to align local activities with global objectives.
• Partner with sales leadership on sales planning, ensuring marketing initiatives directly support commercial targets.
• Ensure trade marketing efforts integrate seamlessly with sales to deliver business growth.
• Define KPIs and track delivery against objectives across all trade marketing activities.
• Supervise CRM operations to ensure accurate and actionable data.
• Use CRM insights to develop strategies that generate opportunities and enhance customer engagement.
• Collaborate with sales teams to optimize CRM for measurable impact.
• Act as custodian of marketing strategy across all operations
• Manage marketing budgets across countries, ensuring cost-effectiveness and ROI.
• Provide strategic leadership to multi-country operations, balancing global consistency with local market needs.
• Report regularly to senior leadership with insights, recommendations, and progress updates.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• Minimum of 15 years of senior marketing experience in FMCG/consumer goods, with multi-country exposure.
• Proven expertise across branding, product development, trade marketing, CRM, digital & social media, and media buying.
• Strong track record in driving sales growth through data-driven marketing and sales planning.
• Experienced in leading cross-cultural teams and managing significant budgets with measurable ROI.
• Deep understanding of global market trends and local consumer dynamics.
• Excellent leadership, strategic thinking, and stakeholder management skills.
• Fluency in English & Arabic