Lifecycle & Expansion Marketing Manager
Docebo.com
Office
Toronto, Ontario
Full Time
Artificial Intelligence. Actual Impact.
At Docebo, AI isn’t just a buzzword — it’s how we help teams move faster, perform better, and focus on the work that actually matters. Our learning platform is built with smart, time-saving tools that personalize training, cut the busywork, and make learning feel like less of a chore (and more of a superpower).
We’re building the future of learning, and we’re doing it with a team that loves to challenge the status quo. If you're excited by the idea of using AI to make work-life better for real people — not just in theory — you're in the right place.
Still thinking it over? At Docebo, values aren’t just posters on the wall — they show up in how we work every day. We lead with what we call the Docebo Heart: we trust each other, assume positive intent, and make space for the differences that make our team stronger.
So… what are you waiting for? Join 900+ Docebians around the world and help us reinvent the way people learn.
About This Opportunity:
We’re looking for someone who lives at the intersection of customer value and revenue impact—a marketer who knows that a great lifecycle strategy doesn’t just nurture customers; it drives business growth.
As our Lifecycle & Expansion Marketing Manager, you’ll own the strategy and execution of lifecycle programs that build engagement, accelerate expansion, and even boost new business pipeline. You’ll design journeys that make every touchpoint count, turning insights, data, and behaviour into campaigns that deliver real impact.
This isn’t a “set it and forget it” kind of job. You’ll experiment, optimize, and collaborate across teams to make lifecycle marketing one of our biggest growth levers. You’ll partner closely with Customer Marketing, Product Marketing, and Revenue Ops to connect the dots between customer experience and business results.
If you’re the kind of marketer who loves digging into data, testing new ideas, and proving that good nurture drives revenue, not just opens and clicks, you’ll fit right in.
You’ll have the chance to shape how Docebo thinks about lifecycle marketing—owning the programs that turn engagement into revenue. You’ll be part of a modern Revenue Marketing team that values experimentation, data, and impact over vanity metrics.
Hybrid Office Model 🏢We believe when people are together, they develop deeper relationships and accelerate innovation. Because of this, all Docebo employees worldwide are “hybrid.” We encourage in-person collaboration while supporting work-from-home when employees need dedicated focus time, allowing Docebians to do their best every day. Each team leader is able to decide how often their teams come into the office, considering the needs of the team and the employee’s needs. Our Talent Acquisition team will let you know about the role you are applying for and the hybrid details during the first interview.
About Docebo 💙Here at Docebo, we power learning experiences for over 3000 customers around the world with our easy-to-use, AI-powered Suite designed to close the enterprise learning loop. We have successfully achieved 2 IPOs (TSX: DCBO & NASDAQ: DCBO), been recognized as a Top SaaS e-learning Solution, and are growing exponentially in the process.Docebo is a global company with offices in North America, EMEA, APAC and more. Our people believe in six core values, simply defined and manifested in everything we do - Innovation, Simplicity, Accountability, Togetherness, Curiosity, and Impact. If this sounds like you, now is your time to join one of the fastest-growing learning technology companies on the market. Apply today!
Docebo is an Equal Employment Opportunity employer. We are committed to diversity and inclusion in our workforce. All qualified applicants and employees will receive consideration for employment regardless of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, genetic information, or any other category protected under applicable law.
Any individuals requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to recruiting_accommodations (at) docebo.com. The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in.
At Docebo, AI isn’t just a buzzword — it’s how we help teams move faster, perform better, and focus on the work that actually matters. Our learning platform is built with smart, time-saving tools that personalize training, cut the busywork, and make learning feel like less of a chore (and more of a superpower).
We’re building the future of learning, and we’re doing it with a team that loves to challenge the status quo. If you're excited by the idea of using AI to make work-life better for real people — not just in theory — you're in the right place.
Still thinking it over? At Docebo, values aren’t just posters on the wall — they show up in how we work every day. We lead with what we call the Docebo Heart: we trust each other, assume positive intent, and make space for the differences that make our team stronger.
So… what are you waiting for? Join 900+ Docebians around the world and help us reinvent the way people learn.
About This Opportunity:
We’re looking for someone who lives at the intersection of customer value and revenue impact—a marketer who knows that a great lifecycle strategy doesn’t just nurture customers; it drives business growth.
As our Lifecycle & Expansion Marketing Manager, you’ll own the strategy and execution of lifecycle programs that build engagement, accelerate expansion, and even boost new business pipeline. You’ll design journeys that make every touchpoint count, turning insights, data, and behaviour into campaigns that deliver real impact.
This isn’t a “set it and forget it” kind of job. You’ll experiment, optimize, and collaborate across teams to make lifecycle marketing one of our biggest growth levers. You’ll partner closely with Customer Marketing, Product Marketing, and Revenue Ops to connect the dots between customer experience and business results.
If you’re the kind of marketer who loves digging into data, testing new ideas, and proving that good nurture drives revenue, not just opens and clicks, you’ll fit right in.
You’ll have the chance to shape how Docebo thinks about lifecycle marketing—owning the programs that turn engagement into revenue. You’ll be part of a modern Revenue Marketing team that values experimentation, data, and impact over vanity metrics.
Repsonsibilities:
- Lifecycle Strategy & Optimization
- Build and run lifecycle programs that engage customers and prospects throughout their journey—from first interaction to expansion.
- Segment audiences, define triggers, and measure what matters—engagement, conversion, and pipeline growth.
- Continuously test, learn, and optimize nurture programs to drive both customer expansion and new business impact.
- Create targeted campaigns that turn signals into revenue—upsells, cross-sells, and re-engagement opportunities.
- Partner with Product Marketing and Revenue Marketing to bring the right message to the right audience at the right time.
- Work side-by-side with Customer Marketing to align lifecycle and advocacy programs so we’re hitting every growth opportunity.
- Partner with Customer Success and Product teams to identify customer signals that guide engagement and retention strategies.
- Collaborate with RevOps to ensure clean data, accurate segmentation, and clear reporting on what’s driving results.
- Own key metrics like expansion ARR, pipeline contribution, and nurture performance.
- Turn data into insights—what’s working, what’s not, and what to test next.
- Help shape how Docebo measures lifecycle success across the business.
Requirements:
- 4+ years in lifecycle, CRM, or growth marketing within B2B SaaS.
- Proven success building and optimizing nurture programs that generate real pipeline and expansion impact.
- Hands-on experience with HubSpot and Salesforce—you’re not afraid to get into the weeds.
- Strong analytical chops: A/B testing, cohort analysis, and experimentation are second nature.
- A self-starter mindset—curious, data-driven, and motivated to make things happen.
Hybrid Office Model 🏢We believe when people are together, they develop deeper relationships and accelerate innovation. Because of this, all Docebo employees worldwide are “hybrid.” We encourage in-person collaboration while supporting work-from-home when employees need dedicated focus time, allowing Docebians to do their best every day. Each team leader is able to decide how often their teams come into the office, considering the needs of the team and the employee’s needs. Our Talent Acquisition team will let you know about the role you are applying for and the hybrid details during the first interview.
About Docebo 💙Here at Docebo, we power learning experiences for over 3000 customers around the world with our easy-to-use, AI-powered Suite designed to close the enterprise learning loop. We have successfully achieved 2 IPOs (TSX: DCBO & NASDAQ: DCBO), been recognized as a Top SaaS e-learning Solution, and are growing exponentially in the process.Docebo is a global company with offices in North America, EMEA, APAC and more. Our people believe in six core values, simply defined and manifested in everything we do - Innovation, Simplicity, Accountability, Togetherness, Curiosity, and Impact. If this sounds like you, now is your time to join one of the fastest-growing learning technology companies on the market. Apply today!
Docebo is an Equal Employment Opportunity employer. We are committed to diversity and inclusion in our workforce. All qualified applicants and employees will receive consideration for employment regardless of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, genetic information, or any other category protected under applicable law.
Any individuals requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to recruiting_accommodations (at) docebo.com. The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in.