Customer Marketing Manager

About Definitive Healthcare:

At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact. 

We’re headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We’ve grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.  

We’re also a great place to work. In 2024, we brought home a number of awards including Built In’s 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India. 

We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion. 

Job Summary

We’re looking for a growth-minded Customer Marketing Manager to design and execute programs that deepen engagement with our customer base and drive cross-sell and upsell opportunities. This role is central to turning our existing customers into long-term, expanding relationships. 

You’ll partner cross functionally to build targeted, integrated campaigns and communications that highlight the value of our solutions, encourage adoption, and surface new opportunities for customers to expand their partnership with Definitive Healthcare.  

What You’Ll Do

• Cross-Sell & Upsell Programs: Partner with sales and customer success to develop and execute campaigns that introduce customers to new products, modules, or data solutions. 
• Customer Engagement: Own post-onboarding communications like newsletters, feature spotlights, and education programs that keep customers active and informed. 
• Segment & Target Audiences: Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact. 
• Advocacy Enablement: Activate engaged customers as references, reviewers, and case study participants. 
• Insights & Measurement: Track engagement metrics, campaign performance, and expansion revenue influence. Use insights to refine and scale programs. 

What We’re Looking For 

• 7+ years of B2B marketing experience, with a focus in customer marketing, demand generation, or lifecycle marketing. 
• Proven success driving customer engagement and expansion campaigns. 
• Strong communication and storytelling skills, with the ability to translate product value into compelling customer communications. 
• Experience working cross-functionally with customer success and sales teams. 
• Familiarity with marketing automation (HubSpot, Marketo, or similar) and CRM systems (Salesforce a plus). 
• Data-driven mindset with comfort pulling, analyzing, and presenting campaign results + insights.  
• Experience with Agile Marketing a plus.  

Why Join Us

• Directly impact growth and revenue through customer expansion. 
• Build the programs that strengthen customer relationships and drive long-term value. 
• Collaborate closely with sales, product, and customer success in a role with high visibility and measurable impact. 
• Experience with CRM and marketing automation tools (HubSpot, Salesforce etc.) 

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor: 

 “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst

If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!

• Privacy 
• Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.

Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to careers@definfitivehc.com to confirm your status in the application process.