Events Marketing Manager
Lightspeed Commerce.com
Office
Montreal, Quebec, Canada
Full Time
Hi there, thanks for stopping by!
We are looking for a Events Marketing Manager who will be responsible for planning, executing, and overseeing marketing strategies forevents, ranging from corporate meetings to large-scale conferences, trade shows, and promotional activations. This role combines event management with marketing expertise create engaging, memorable experiences that align with brand objectives and drive audience engagement. This position offers a dynamic and creative role that requires both strategic thinking and hands-on event execution, making it ideal for those with a passion for both marketing and event management.
What you'll be doing:
Event Planning & Strategy:
- Design, develop, and implement event marketing strategies aligned with organizational goals to drive registrations, attendance, engagement, and conversion for the Retail NoAM region/vertical
- Identify key target audiences and create tailored marketing campaigns and communications to attract and engage them.
- Execute all campaign elements, continually review performance metrics, identify innovative new ways to drive demand, and revise campaigns accordingly.
- Conduct customer insights calls, understand customer's needs, and translate research insights into customer-centric marketing.
- Work in close conjunction with regional marketing, sales, partnerships, product, and customer teams to ultimately achieve new client acquisition through digital and physical events.
- Collaborate with cross-functional teams, including content and design marketing, product, and sales teams to ensure seamless event execution.
Event Promotion:
- Design and execute digital marketing campaigns, including email marketing, social media, and content creation.
- Leverage SEO, PPC, and other digital tools to enhance event visibility and registration.
- Build partnerships with influencers, sponsors, and media to increase event reach.
- Utilize data and analytics to measure campaign success and adjust tactics accordingly.
Event Logistics & Execution:
- Oversee event logistics, from venue selection to vendor management, to ensure smooth operations including North American travel to execute in person trade shows, events and brand activations
- Coordinate with external vendors, speakers, entertainers, and suppliers.
- Manage event timelines, and budgets, and ensure all deliverables are met on time.
Brand Integration:
- Ensure all marketing materials, promotions, and event branding are consistent with the company’s brand identity.
- Develop compelling event themes and messaging to enhance brand visibility and engagement.
Content Creation & Communication:
- Create engaging content for event websites, brochures, social media posts, and promotional emails.
- Develop post-event content, such as follow-up emails, surveys, blog posts, and videos to keep the conversation going.
Audience Engagement & Experience:
- Design interactive, engaging experiences at the event to foster audience participation.
- Implement engagement tools like live polls, Q&A sessions, and virtual event platforms for hybrid or online events.
Post-Event Evaluation:
- Gather feedback through surveys, attendee interviews, and performance metrics to assess the success of each event.
- Prepare reports analyzing event outcomes, ROI, and areas for improvement.
- Use insights to improve future events and marketing strategies.
Budget & Resource Management:
- Manage event marketing budgets, ensuring that campaigns and activities are executed within financial constraints.
- Track expenses and negotiate with vendors to get the best pricing.
What you need to bring:
Bachelor’s degree in marketing, communications, business administration, or related field. A master's degree or certification in event management is a plus and experience in the Retail industry is a plus.
3-5 years of experience in event marketing, project management, or equivalent
Strong understanding of digital marketing techniques (SEO, SEM, social media, email marketing).
Excellent project management skills, including the ability to multitask and meet deadlines.
Creativity and strategic thinking for designing engaging, innovative events.
Strong communication skills (verbal and written) and experience in content creation.
Proficient in using marketing tools and platforms (e.g., Google Analytics, email marketing platforms, CRM systems, and event management software).
Familiarity with event technologies, including virtual/hybrid event platforms and audience engagement tools.
Ability to build and maintain relationships with clients, vendors, and sponsors.
Able to travel frequently in person and maintain a flexible working schedule including evenings and weekends on location
Ability to problem-solve unforeseen situations as they arise in a calm and composed manner
Ability to juggle multiple projects and prioritize dynamically according to goals
Detail-Oriented: Ability to handle all aspects of event execution without missing key details.
Problem Solver: Quick-thinking and adaptable in the face of unforeseen challenges during event execution.
Collaborative: Strong team player who can work with multiple departments and stakeholders.
As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position.
You’Ll Enjoy:
- A flexible work environment that empowers you to do your best work
- A culture that celebrates performance
- The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard
- Career-defining opportunities
Plus benefits designed to keep you happy, healthy and fulfilled.
- Flexible paid time off and remote work policies
- Equity options, because this is your company too
- Contributions to your pension plan. Your future matters
- Training opportunities to grow your skills and career
- Health and wellness credit so you feel your best
- Time off to volunteer and give back to your community
- Interest groups, employee led networks, social committees to sponsored sports teams
- Computer purchase program to get your personal Macbook
- Enhanced parental leave to support growing families
To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.
Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.
Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.
Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.