Growth Marketing Manager

Join Axon And Be A Force For Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Join Axon And Be A Force For Good

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As a Growth Marketing Manager supporting Prepared by Axon and the 911 / Emergency Communications market, you’ll be responsible for planning and executing targeted campaigns that reach PSAPs and Emergency Communications Centers across the U.S. You’ll support messaging, content development, demand generation, and field marketing to strengthen Prepared by Axon’s presence in this mission-critical vertical.

You’ll work cross-functionally with Sales, Product Marketing, Events, and Demand Gen to activate campaigns that increase awareness, build pipeline, and drive engagement across the buyer journey.

What You’Ll Do

• Execute marketing campaigns for the 911 / PSAP / Emergency Communication Center market
• Own and manage end-to-end execution of paid digital programs including search, social, and display
• Analyze campaign performance across platforms and continuously optimize for cost efficiency (CPL, CAC) and conversion rates.
• Run A/B tests on creative, copy, landing pages, and audience segments to improve results over time.
• Design and implement email workflows, retargeting programs, and other nurture strategies to move prospects through the funnel.
• Partner with Marketing and Revenue Operations to ensure campaign attribution and tracking are accurate and actionable.
• Partner with Events and Demand Gen on calendar planning and campaign alignment
• Track campaign performance and support regular reporting

What You Bring

• 5–8 years of experience in digital marketing, demand generation, or growth marketing at a B2B SaaS or tech company
• Proven track record of managing paid campaigns with measurable pipeline and revenue impact
• Expertise with performance marketing platforms (Google Ads, LinkedIn, Meta) and web analytics
• Strong analytical skills with the ability to translate data into actionable insights
• Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and CRM systems (Salesforce preferred)
• Self-starter mindset with excellent time management and communication skills
• Experience in public sector, government, or emergency services markets is a plus, but not required

Ai Expectations In This Role

You’ll use AI to generate draft messaging, repurpose content, summarize campaign reports, and support workflow automation. You’ll be expected to identify ways AI can increase your speed and help deliver more effective campaigns to your segment.

Alignment With Axon’S Values

• Aim Far – You elevate how we reach, support, and engage public safety
• Win Right – You act with empathy and accountability in a high-trust space
• Own It – You manage campaigns from concept to results
• Join Forces – You collaborate deeply with internal and external stakeholders
• Be Obsessed – You advocate for the end customer
• Expect Candor – You offer clear, constructive input across your team

90 Days At Axon

First 30 Days

• Meet key partners and review live campaigns and plans
• Understand regional segmentation, messaging, and priorities

First 60 Days

• Launch or optimize 1–2 campaigns and contribute to messaging development
• Align plans with Sales and Demand Gen

90 Days & Beyond

• Fully own campaign execution for key PSAP / ECC programs
• Help build playbooks for future PSAP / ECC GTM work

Benefits That Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

Diversity

Don’t meet every single requirement? That’s ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.