CRM & Digital Marketing Specialist

We are looking for a CRM & Digital Marketing Specialist that will be part of our dynamic eBusiness and CRM department. 

About The Role

You'll know you're the right person if you're passionate for e-business, consumer loyalty and lifecycle marketing, geek out when it comes to data and behavior and obsess over the latest consumer and technology trends. We need a team player and a doer, someone that can get things to the end.

• Suggest and implement strategies and tactics for Consumer Loyalty and CRM activities that grow the customer base, while driving both online and offline traffic and sales,
• Work with the team and partners to optimize the online conversion funnel, implement performance marketing actions and improve the UX & customer communication,
• Manage, monitor and support Channel Management and presence in aggregators (efood, Wolt, Box) and other marketplaces,
• Be the main point of contact for the daily operations of the eCommerce & CRM team, as well as upcoming eBusiness projects,
• Assist in New eBusiness Projects, implementation and testing tasks,
• Establish and implement best practices for database processes, measurement, evaluation, data capture, data quality and segmentation,
• Conduct market research to follow trends and competition,
• Act as internal champion for system (eCommerce and CRM), promoting the tools and providing training.

Requirements

• Bachelor's or Master's degree in Marketing, Business or Analytics related fields,
• 3+ years of experience in a similar position in eCommerce & CRM,
• Good understanding of marketing segmentation, Loyalty Programs, personalization and targeting,
• Relevant work experience in digital marketing (Social Media, PPC, SEM, SEO, display media, email marketing, etc),
• Good knowledge of CMS, CRM and Marketing Automation Tools,
• Experience in working with BI solutions, Google Analytics and Google Tag manager,
• Project Management Skills,
• Ability to analyze data, identify trends and recommend actions. Able to spot and report data quality issues,
• Very good use of Excel and MS Office,
• Ability to juggle multiple projects and organize time effectively,
• Very strong communication skills (verbal and written) & good command of the English language,
• A self-starter, self-motivated and capable of working independently as well as part of a cross-border team,
• Eagerness to work in a fast-paced environment subject to continuous changes.

Benefits

• Attractive remuneration and benefits package,
• Participation in the company’s annual profit-sharing scheme,
• Private health and medical insurance through a group policy,
• Continuous opportunities for training and professional development,
• Excellent working conditions in a pleasant and dynamic work environment.