SEO Specialist

Imagine a world where you could get the best services and products in wellness delivered to you with the tap of a button. That’s what we’re building at Blys.

We are on a mission to improve the quality of life and overall happiness for people around the world by providing easy access to wellness & self-care. We bring the best treatments to your door, by seamlessly connecting you to qualified & independent professionals in wellness, fitness and beauty.

This also means empowering self-employed professionals to create flexible, safe and reliable income opportunities for themselves who earn millions of dollars every year through our platform.

With over 50,000 5-star ratings and a community of over 200,000 customers, Blys is a leading global booking platform for mobile / in-home wellness services, currently available in Australia, New Zealand, the United States, and the United Kingdom.

We're looking for an SEO professional who is as comfortable with the technical side of search optimisation as they are with on-page techniques, link building and keyword research.

You’ll have the opportunity to work on a number of exciting and diverse SEO projects that will take your skills and expertise to the next level. The successful candidate will also become a valuable resource for our content, marketing and engineering teams when it comes to anything search optimisation specific.

If you’re looking to own an SEO strategy and you have the drive and ambition to scale our organic traffic to ‘legendary’ status (and have your strategy mentioned in many SEO best in class case studies), then please read on.

PS: a “never give up” attitude will also go a long way!

Requirements

About You

• 3–5 years of experience in SEO (with a strong understanding of technical SEO)
• Experience managing multi-regional and multi-language SEO strategies, including hreflang implementation, regional keyword targeting, and localisation best practices
• Expertise in using tools such as SEMrush, Ahrefs, Google Search Console and tracking keyword rankings & performance of SEO projects in said tools
• Advanced proficiency in GA4, with the ability to analyse organic traffic data, attribution models, and build insightful dashboards to track performance
• Strong familiarity with different CMS platforms (Contentful, WordPress etc)
• Able to identify toxic backlinks and disavow these to improve the backlink profile
• Know how to optimise Core Web Vitals signals to improve rankings
• Comfortable and competent in creating and editing sitemaps, robot.txt files etc when required
• Understand how to use Schema to optimise and enrich content and pages
• Having a solid understanding of UX principles and how these affect SEO (would be highly advantageous)
• Have a firm grasp on site architecture and how to optimise this for SEO
• Be a master of keyword research and have a deep understanding of content clustering, internal linking and optimising key pages for search
• Assist our content team and writers with value-driven research and collaborate with them to build blog strategies that are highly optimised for search (build a content engine)
• Have a good understanding of search algorithms and how these can affect rankings
• Link building and acquisition skills
• Good working knowledge of HTML, CSS and Javascript (any experience building sites in React or Next.js is highly valued)
• Experience with WordPress and optimising sites built with JavaScript frameworks
• Ability to clearly communicate technical SEO changes to our Engineering team and explain the reasoning behind them (build influence with our product experts)
• Can think outside of the box to outrank our competitors
• Task/project prioritisation & critical thinking skills are a must

If you have some experience with B2B SEO that would also be highly advantageous

Benefits

Why You Should Join Blys

• Fast-growing and exciting start-up with excellent growth opportunities
• Mission-led company - we want to change the world!
• World-class team - be part of a young and dynamic team of A+ players
• Rewarding work - interesting & challenging problems to solve
• Fun & open culture - we love having fun, learning new things and helping each other excel
• Positive company outlook - well-funded, profitable and growing fast
• Significant influence on company direction and performance - working closely with an experienced team
• Competitive remuneration package
• Balanced work hours
• Advance Salary/ Employee Loan policy
• Five-day work week
• Fun team events including company trips
• A chance to make a real IMPACT on 200,000+ actual customers - your work will change lives!

Hiring Process & Next Steps:

If this is you, we want to hear from you! 

• Apply now with your resume and cover letter (strictly no agencies)
• We’re passionate about wanting to attract the very best, which means a rigorous and competitive hiring process.
• We aim to find talented team members and work with them for a long time.

Our Hiring Process Is:

• Review of your application
• Video recording of yourself
• Task challenge (via email)
• Interview with the team (via Zoom, ~1 hour)
• Offer

Formalise with a permanent full-time contract and welcome you to Blys!