Senior Digital Marketing Specialist

UOW College Australia is wholly owned by the University of Wollongong. Since 1988, we have been offering students an alternative entry to UOW through university preparation courses. Our product offerings include Academic programs (Higher Education Diplomas and University Access Programs), English Programs, and Vocational programs.

Permanent Full Time – 38 hours/week

Senior Digital Marketing Specialist

About The Role

The Senior Digital Marketing Specialist leads and manages UOW College’s digital presence with a strong focus on student recruitment. The role is responsible for planning and delivering digital marketing campaigns, overseeing website content and improvements, managing social media channels, and ensuring consistent application of UOW Global Enterprises and UOW College visual identity and brand voice.

Working closely with the UOWC Marketing Manager and internal stakeholders, the Specialist coordinates SEO/SEM activities, analytics and tracking, digital content production, and user-experience enhancements. Success in this role relies on effectively managing multiple projects, balancing competing priorities, and ensuring all online content is accurate, current, accessible, and aligned with organisational objectives.

Key Responsibilities:

• Digital Campaign Management – Plan and optimise campaigns to support student recruitment.
• Website & Course Finder Management – Maintain accurate, user-friendly content.
• Social Media Management – Develop and manage engaging content.
• Analytics & Reporting – Track performance and recommend improvements.
• Branding Compliance – Ensure all digital content reflects UOWGE/UOWCA brand guidelines.
• Stakeholder Coordination – Collaborate with internal teams and external partners.

Key Selection Criteria

Essential Skills And Experience:

• Excellent written and oral communication skills, attention to detail with an understanding key marketing communications principle.
• Excellent problem-solving skills and desire to work collaboratively across all marketing functions in UOWC.
• Advanced knowledge, understanding and experience in the following marketing automation software and key marketing technology principles:
  1. Search engine optimization and search engine marketing

  2. Adobe Creative Suite,

  3. Content Management Systems

  4. Google Analytics for website analysis
  5. Managing social networking platforms, such as Facebook and YouTube, for marketing purpose
  6. Demonstrated knowledge of basic HTML, JavaScript and CSS or skills to learn.
• Search engine optimization and search engine marketing

• Adobe Creative Suite,

• Content Management Systems

• Google Analytics for website analysis
• Managing social networking platforms, such as Facebook and YouTube, for marketing purpose
• Demonstrated knowledge of basic HTML, JavaScript and CSS or skills to learn.

Essential Education And Experience:

• A bachelor’s degree in marketing, digital media, graphic design, communications, information technology or a related discipline, or equivalent relevant experience.

Personal Attributes:

• Ability to maintain the strictest levels of confidentiality at all times.
• Has integrity and operates with transparency.
• Resilient and adaptable to change
• Certified proof of right to work in Australia.

What We Offer

• A collaborative and innovative work environment.
• Opportunities to contribute to meaningful organisational goals.

How To Apply

If you’re ready to take on this role and make an impact at UOW College, we’d love to hear from you.

All Applications Must Include:

• Cover Letter

• Document addressing the selection criteria

• Resume

Applications will be reviewed as they are received and may be shortlisted for interview before the closing date of 19 December 2025

Join us in driving excellence, innovation, and integrity at UOW College!

UOW College is one of Australia’s leading university colleges. Its success lies in the delivery of English language programs, academic pathway programs, higher education diplomas, and vocational education and training, coupled with an unwavering focus on delivering exceptional student experiences and a passion for lifelong learning. Since 1988, UOWCA has helped more than 32,000 students from over 70 nations continue their education, as well as meet their personal goals.

UOW College has a vision to be a leading University College that empowers students for future learning and work. Our mission is to provide a supportive learning environment where students build skills and knowledge through our delivery of quality courses and programs. As an integral and strategic unit of the University of Wollongong, UOW College enables our students to meet their personal, educational and career goals.

Employing more than 200 staff, UOW College Australia is a supportive and welcoming workplace with a strong culture of diversity and equity. There is a sense of belonging and a culture of inclusion, which has deep foundations based on the principles of fairness, inclusiveness and respect. Our Values drive our behaviour. They’re our commitment to creating a consistent and united operation.