SEO and Content Manager

Company Description

Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.​ 

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.​ 

Become a Heartist®, and let your heart guide you into a world where life pulses with passion. 

#Weareheartists

To discover the life that awaits you at Accor, visit Accor Careers. 

Job Description

• Managing multiple heterogenous brands with various market specificities & disparities.
• Harmonizing SEO & Content Strategy between our different markets & regions, to ensure we achieve an efficient & sustainable operating model with built-in quality.
• Educating our corporate stakeholders (Hotels, Operations, Senior Management, etc.) to the specifics & benefits of SEO, adapting level of sharing to their SEO proficiency and upskilling them whenever appropriate.
• Managing the FR scope of our all.accor.com website.
• Defining and own our Eco/ Super-Eco brands’ SEO strategy, working closely with SEO agencies for delivery, and the Global SEO Team for alignment.
• Managing multiple SEO projects with a strong focus on content architecture & creation.
• Ensuring efficient use of budget while maximizing visibility of Accor across the Web.
• Measuring continuously your SEO performance with a data-driven mindset.
• Constantly challenging our digital ecosystem and push for harmonization across brands, templates & performances.

Qualifications

• Min. 3 years relevant experience in SEO, Content Marketing or e-Commerce.
• Native French & Fluent English (main working languages) are mandatory.
• Business degree, ideally within Digital Marketing and Social Media content strategy.
• Proficiency with Content Strategy and Web Content Projects management.
• Deep knowledge of SEO measurement and web KPIs & analytics tools (Google Analytics/GA4, PowerBI, Google Search Console, etc.). 
• Technical SEO understanding is a plus, but not mandatory.
• Agency and stakeholder management skills.
• Expert knowledge of CMS tools (e.g.: AEM) is a strong plus​.
• Highly data-driven and results focused.
• Working with cross-functional team & multiple project owners.
• Customer-centric, with the ability to manage non-SEO stakeholders’ expectations and take part in their upskilling.
• Italian language proficiency is a strong plus.
• Any proficiency in another European language (German, Spanish, Dutch, Portuguese, Polish) is a plus.

Additional Information

What's in there for you? 

• Unique opportunity to develop your career with worldwide Augmented Hospitality leaders. 
• Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus based on your own performances, medical and sport subscription and much more! 
• Work in a multi-national team. 
• Hybrid way of working (3 days in the office + 2 days at home). 

• Talent Development Opportunities.

• Corporate Social Responsibility activities.

Are you ready to make a difference in the world of social media and hospitality? If you see yourself thriving in this role, apply today and become part of a dynamic and innovative team. 

#Weareheartists