Digital Marketing Specialist (Meta Ads, Google Ads, GEO & SEO)

About The Role

We’re hiring a results-oriented Digital Marketing Specialist to lead paid advertising and SEO efforts for a growing e-commerce business. Your top priority will be scaling Meta (Facebook/Instagram) and Google Ads campaigns. You’ll also play a key role in improving organic reach through SEO, GEO-targeted pages, and community-based content.

This is a performance-driven position; we’re looking for someone who can show real-world wins and back it up with data.

Responsibilities

1. 1. Meta Advertising (Top Priority)
2. 4. Content & Community Growth

• Create, manage, and optimize Facebook and Instagram ad campaigns
• Test audiences, creatives, placements, and scale winners
• Focus on ROAS, CAC, and lead cost reduction
• Build retargeting strategies using custom audiences and dynamic ads
• Deliver weekly reports with actionable insights

2. Google Ads

• Manage Search, Shopping, Display, and Performance Max campaigns
• Refine keyword targeting, negatives, bidding, and ad copy
• Increase Quality Scores and conversion rates
• Set up and manage conversion tracking, GA4, and UTM tagging
• Provide clear performance analysis and ROI reports

3. Geo & Seo

• Build and update GEO-targeted landing pages
• Conduct keyword research and track rankings
• Improve on-page SEO (metadata, internal linking, content clusters)
• Analyze and act on data from Google Search Console and Analytics
• Write blog posts, tutorials, and how-to guides
• Engage with forums like Reddit and Quora to build brand presence
• Use Canva to assist with basic graphic content (if needed)
• Track competitor trends and emerging marketing tactics

Bonus (Not Required, But a Plus)

• Shopify experience (landing pages, product pages, etc.)
• Email marketing tools like Klaviyo
• Graphic design tools (Canva, Figma)

Qualifications

• Proven experience managing profitable Meta and Google Ad campaigns
• Can share past metrics (ROAS, CPC, CPL, etc.)
• Hands-on SEO and keyword optimization skills
• Excellent written English
• Strong analytical, reporting, and documentation skills
• Organized, driven, and proactive
• Comfortable with new tools and structured SOPs