Digital Marketing Specialist | Customer Experience & Marketing SBU | December 2025

Embark on a journey with our Customer Experience & Marketing SBU, where the shared ambition is to craft a brand that deeply resonates with its audiences, providing them with simple, personalized, and meaningful experience.

Job vacancy: Digital Marketing Specialist

 As a Digital Marketing Specialist, you will assist in the implementation of MCB’s digital marketing activities, ensuring that digital content, platforms, and campaigns deliver an engaging, user-centric, and data-driven experience.

In This Role You Will:

• Support the execution of digital marketing plans and campaigns by providing analytical backing for brand and top-of-funnel campaigns;
• Assist in managing digital channels by conducting competitive benchmarking, A/B testing, reviewing customer insights, and gathering feedback from cross-functional partners to guide enhancements;
• Collate and analyze data using pre-defined tools, methods, and formats to generate accurate reports that inform digital marketing decisions;
• Contribute to customer research by reporting on customer interactions, trends, needs, segments, and expectations;
• Extract and combine data to produce standard insights and dashboards, enabling continuous optimization of digital channels;
• Ensure the accuracy, quality, and consistency of content across all digital platforms, including websites, social media pages, and online assets;
• Collaborate with Digital Marketing Specialist to optimize content and improve digital discoverability;
• Work with front-end developers and digital designers to implement UX improvements based on analytics and user feedback;
• Conduct regular quality-control checks to ensure digital content meets organizational standards, guidelines, and accessibility best practices;
• Coordinate with various internal teams to align content with business priorities, marketing campaigns, and product launches;
• Liaise with stakeholders to create, update, and maintain campaign web pages and digital initiatives;
• Facilitate effective communication between teams to ensure alignment of needs, timelines, and expectations.

To succeed, you will be required to demonstrate the following competencies:

• Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses;
• Identifies and adopts new technologies, technical skills, and capabilities that can benefit performance;
• Explores multiple alternatives and approaches to overcome obstacles and find solutions;
• Creates a culture where experimenting to find new solutions is valued and supported;
• Aligns own efforts with others’ activities to improve coordination of plans and projects;
• Draws on multiple stakeholder perspectives and approaches to find optimal solutions;
• Finds opportunities inherent in the unknown and guides the organization to capitalize on them;
• Demonstrates composure and professionalism under difficult circumstances;
• Builds an environment that emphasizes taking initiative and acting quickly;
• Builds support for ideas among key stakeholders and decision makers.

We are looking for a candidate who has a minimum of:

• A Bachelor's Degree or equivalent in Marketing, Digital Marketing, Communications, IT, or a related field;
• Minimum 1 year experience in digital marketing, digital campaign coordination, content management, analytics, or similar roles.

Or

• HSC
•  Minimum 2 years’ experience in digital marketing, digital campaign coordination, content management, analytics, or similar roles.

A combination of both qualifications and experience will also be considered.

You will also be required to demonstrate:

•  Strong analytical skills and the ability to interpret data to support decision-making;
• Advanced computer skills and familiarity with digital marketing, analytics tools, and standard office software;
• Ability to manage data with accuracy, maintain information quality, and apply data-control practices;
• Proficiency in report creation and the ability to communicate findings to a variety of audiences;
• Strong interpersonal skills and the ability to work with cross-functional teams and multiple stakeholders;
• Understanding of UX, SEO, web content management, and digital best practices;
• Ability to manage small project work assignments within cost, time, and quality requirements.

Should this opportunity match your career aspirations, skills, and competencies, click on ‘Apply’ to complete your online application.

Please ensure all required information is accurately entered in the relevant sections. Incomplete applications will not be considered. Kindly attach a complete CV when applying.

Note that candidates under consideration will be required to provide two professional references.

As part of the recruitment process, shortlisted candidate(s) will be required to provide a valid Certificate of Character less than 3 months old.

The deadline for submission of applications is 05 January 2026.

The Management reserves the right not to appoint anyone following this advert.