Digital Marketing Specialist - ZR_30076_JOB

• This is a remote position.<\/p>
• Schedule:<\/span><\/b> Flexible during client business hours | SydneyStart Date:<\/span><\/b> Immediate<\/span><\/p>
• <\/span><\/p> About the Role<\/span><\/b><\/span> <\/div>

We’re looking for a creative, data-driven, and results-oriented Digital Marketing Specialist<\/b> to help elevate our online presence and drive customer engagement across multiple brands. This role combines strategy, creativity, and analytics — from optimizing websites for SEO to launching impactful paid and social campaigns that convert.
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You’ll manage and execute end-to-end digital marketing initiatives across Shopify, WordPress, and various ad and social platforms, working closely with our content and design teams to deliver measurable growth.
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<\/div> Key Responsibilities<\/span><\/b><\/span>
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• Develop and execute comprehensive SEO strategies, including keyword research, technical audits, content optimization, and backlink outreach.<\/span><\/span><\/li>
• Optimize website content and landing pages on Shopify, WordPress, and other CMS platforms to improve search visibility and conversion rates.<\/span><\/span><\/li>
• Plan, launch, and manage social media campaigns (Meta, TikTok, LinkedIn, etc.) that enhance engagement and brand awareness.<\/span><\/span><\/li>
• Run and optimize paid ad campaigns across Google Ads, Meta Ads, and other relevant platforms, ensuring strong ROI.<\/span><\/span><\/li>
• Track, measure, and report on performance metrics using Google Analytics, Search Console, SEMrush, and similar tools.<\/span><\/span><\/li>
• Collaborate with internal teams to develop and deliver cohesive marketing campaigns across channels.<\/span><\/span><\/li>
• Manage email marketing campaigns using platforms such as Klaviyo or Mailchimp, from concept to reporting.<\/span><\/span><\/li>
• Stay informed on the latest SEO, social media, and digital marketing trends, bringing fresh ideas for growth and optimization.<\/span><\/span><\/li> <\/ul> <\/div><\/span>

  Requirements<\/H3> 5+ Years Of Hands-On Experience In Seo, Digital Marketing, And Social Media Management.<\/B><\/Span><\/Span><\/Li> Strong Understanding Of Shopify And Wordpress Backends For Content And Seo Optimization.<\/B><\/Span><\/Span><\/Li> Proven Experience Managing And Optimizing Google Ads And Meta Ads Campaigns.<\/Span><\/Span><\/Li> Proficiency In Analytics And Seo Tools (Google Analytics, Search Console, Semrush, Ahrefs, Etc.).<\/Span><\/Span><\/Li> Creative Mindset With The Ability To Translate Data Insights Into Actionable Strategies.<\/Span><\/Span><\/Li> Experience With Email Marketing Platforms Such As Klaviyo Or Mailchimp.<\/Span><\/Span><\/Li> Basic Skills In Graphic Design Or Video Editing (Canva, Adobe Suite, Capcut).<\/Span><\/Span><\/Li> Excellent Communication And Project Management Skills.<\/Span><\/Span><\/Li> A Proactive, Growth-Focused Mindset — Always Testing, Learning, And Improving.<\/Span><\/Span><\/Li> <\/Ul> <\/Div> Nice To Have<\/Span><\/B><\/Span> <\/Div> Experience With Marketing Automation Workflows And Crm Tools.<\/Span><\/Span><\/Li> Familiarity With Affiliate Or Influencer Marketing Strategies.<\/Span><\/Span><\/Li> Knowledge Of Cro (Conversion Rate Optimization) Principles And A/B Testing.<\/Span><\/Span><\/Li> Experience Managing Multiple Brands Or Product Lines.<\/Span><\/Span><\/Li> <\/Ul><\/H3> <\/Div><\/Span>Benefits<\/H3> <\/Span> <\/Div>Independent Contractor Perks<\/Span><\/Span><\/B><\/Span><\/Span><\/Span><\/Span><\/P> Hmo Coverage For Eligible Locations<\/Span><\/Span><\/Li> Permanent Work From Home<\/Span><\/Span><\/Li> Immediate Hiring<\/Span><\/Span><\/Li> <\/Ul> <\/Span> <\/Div> <\/Span> <\/Div> <\/Div><\/Span> <\/Body> <\/Html>