B2B Content Writer

Description

GeoEdge is a cybersecurity company safeguarding ad quality across the digital landscape, making the internet safer. We’re looking for an AI-obsessed B2B content writer! If you’re a strategic marketer who thrives on storytelling, join our vibrant marketing team. 

In this high-impact role, you’ll run a data-driven, AI-powered content engine, owning content operations end-to-end, from strategy and production to optimization, content distribution, and performance reporting. You’ll help sharpen our messaging & positioning and bring our value proposition to life across every channel while driving lead generation with content that converts.

What You’Ll Do

Lead Multi-Channel B2B Content Creation: Create B2B content across channels including SEO blog posts, thought leadership, website copy, case studies, email/newsletter campaigns, social copy, lead magnets (e.g., guides, reports, checklists), and digital ad campaign copy partnering with Marketing, Product, Sales, Customer Success, and SMEs.

Maintain Content Operations: Own and maintain the strategic content calendar end-to-end setting priorities, managing deadlines, and ensuring consistent delivery through a scalable, AI-enabled workflow.

Social Media & Community Building Strategy: Own GeoEdge’s organic social strategy (primarily LinkedIn). Create social-first content including short posts, threads, carousels, and snippets. Support leadership and executive thought leadership as needed. Manage and grow our industry communities and Slack channels.

SEO/GEO Optimization: Work with the digital marketing team to optimize content for search and generative engines using AI-powered research and SEO best practices. Update existing assets to improve rankings, engagement, conversions and support content distribution strategies that extend reach and accelerate pipeline.

Measure & Improve Performance: Track performance across high volumes of content using analytics and AI insights, report on KPIs (traffic, rankings, engagement, conversions, and lead generation), translate insights into clear next steps, and run experiments to improve results. 

Requirements

• Native English speaker
• AI fluency: Deep comfort using tools like ChatGPT to produce and optimize content at scale
• Analytics mindset: You naturally work from data, ask strong questions, and use insights to guide decisions
• Highly autonomous, exceptionally organized, and execution-focused