Marketing Coordinator

Profile

This role supports strategic marketing by providing planning insights, guiding content priorities, and ensuring messaging aligns with business goals. Responsibilities include creating and editing blogs, social posts, emails, and case studies; proofreading content; and contributing to webinars. The position also involves segmenting contact lists (e.g., ZoomInfo), staying current on product knowledge, and collaborating with the team to deliver accurate, engaging marketing communications.

Focusing on content generation and strategic marketing support for the AM business unit. 

Duties And Responsibilities

Strategic Support

• Provide insight and guidance for marketing strategy and planning
• Advise on content priorities and messaging alignment with business goals
• Collaborate with team members on projects as needed

Content Creation

• Write blogs focused on keyword gap opportunities and case studies
• Develop and edit social media posts
• Draft and refine drip campaign emails tailored to vertical markets
• Proof content across channels (social, email, blogs)
• Develop potential webinar content

Research & Administrative Tasks

• Pull and segment contact lists via ZoomInfo
• Continue product training to maintain current knowledge and ensure accurate messaging

Skills And Requirements

• Post-secondary education in marketing, business, communications, or related field.
• Excellent written and verbal communication skills.
• Proficient in MS Office suite of products. Marketing Automation tool experience a plus.
• Extremely well organized, self-starter.
• Ability to manage multiple priorities and meet deadlines.
• Attention to detail and impeccable proofreading skills.