Marketing Portfolio Manager III : Visa Partnerships

Job Description

FNB is seeking a strategic and results-driven Marketing Manager to lead the marketing agenda for our partnership with Visa. This role will own the end-to-end marketing value chain, from strategy and planning through to execution and measurement, ensuring the partnership drives customer engagement, business growth, and the required ROI to unlock future incentives.

The successful candidate will act as the primary marketing lead for the Visa partnership, collaborating closely with Visa, internal business units, and marketing stakeholders across Retail and Commercial segments to translate partnership opportunities into measurable business outcomes.

• Lead the Visa marketing strategy: Define and deliver an integrated marketing plan that aligns with Visa and FNB’s business objectives.
• Drive measurable growth: Develop and execute campaigns that increase card issuance, activation, spend, and customer engagement.
• Partnership leadership: Serve as the single point of contact for all Visa-related marketing matters, working closely with Visa and FNB teams to ensure alignment and shared value creation.
• Integrated marketing delivery: Orchestrate cross-channel campaigns across brand, digital, and product teams to drive acquisition and usage outcomes.
• Performance management: Establish and track marketing KPIs, ROI, and incentive-related performance, using data to optimise spend and drive impact.
• Stakeholder management: Engage and influence key internal and external stakeholders, ensuring strong collaboration across product, customer, and segment teams.
• Budget and governance: Manage marketing budgets effectively, ensuring all activity meets governance and brand standards.
• Innovation and thought leadership: Introduce new ways to leverage the Visa partnership for customer experience differentiation and growth.

Ideal Candidate

• Experience: 5+ years in marketing, with proven success in financial services, partnership marketing, or card/payments marketing.
• Track record: Strong ability to link marketing initiatives to commercial outcomes and ROI.
• Strengths: Strategic thinking, executional excellence, data-driven decision-making, and stakeholder influence.
• Education: Degree in Marketing, Communications, or Business (postgraduate advantageous).

What You’Ll Gain

• The opportunity to shape one of FNB’s most strategic partnerships.
• Exposure to global marketing collaboration through Visa’s network.
• A platform to deliver measurable business impact through marketing innovation.

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Job Details

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

23/12/25

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.