Regional Product Lead, Foundational Measurement, Mid Market Sales (English, Mandarin)

Minimum Qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product management, marketing, management consulting, or project management in technology.
• Experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
• Experience in developing business strategies or managing cross-functional initiatives.
• Ability to communicate in English and Mandarin fluently to support client relationship management in this region.

Preferred Qualifications:

• Experience pitching and activating Measurement solutions across a sales organisation or understanding of our GCS organisation and how to activate sellers on products.
• Proficiency in storytelling and sales skills across video, creatives, and measurement, including leading workshops and presentations end-to-end to drive consensus and action.
• Ability to manage both operational tasks and growth initiatives, including OKRs and allocating resources to high-impact projects.
• Excellent business acumen and the ability to thrive in fluid environments.
• Excellent communication skills with the ability to influence C-level executives, managers, and sellers both within and outside the organization.

About The Job

n this role, you will help to scale measurement product adoption across the APAC region by directly working with GCS sellers and customers. You will work with a group of internal and external stakeholders, influence executive business stakeholders and work cross-functionally to direct the product activation strategy for Google Customer Solutions (GCS) business programs. You will lead the activation of Measurement products for customers goals. You will advocate the needs, opportunities, and gaps that GCS customers experience with our product teams. You will equip promoters with the right knowledge, resources, market insights, and tools to drive customer success and product adoption growth.

You will have an understanding of our product portfolio across all ad products: Performance, Video, Measurement and Shopping and specifically proficiency in managing Measurement and Attribution products and solutions. You must develop narratives and Go-to-Market solutions around our key OKR's and drive them. You will have the ability to simplify and visualize complex concepts to present to executive stakeholders and decision makers. You will influence internal and external stakeholders (GPLs, Gtech, Sales, Vendor Teams, Agencies etc) to adopt and support these initiatives through effective communication and influencing skills. Also you will collaborate extensively across various teams.

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

Responsibilities

• Partner with GCS Sales Teams, advertisers, and agencies to increase adoption of key solutions (e.g., Enhanced Conversions, Customer Match, Conversion Lift).
• Support sales teams for clients via co-pitches. Collate objections and successful strategies, facilitate internal and external product trainings.
• Understand GCS advertisers measurement challenges in a privacy-first environment. Create an activation strategy to drive current and future measurement products across APAC and evolve the GTM approach.
• Synthesize "market-to-product" feedback, develop business cases for feature requests, and influence product prioritization and represent GCS customers to Product. Stay current with Ad Measurement and Analytics market trends and global privacy regulation developments.
• Monitor and report on key metrics. Develop effective narratives and leverage resources to equip promoters with product expertise. Collaborate cross-functionally and cross-regionally to increase product adoption opportunities.