Marketing Manager - Six Senses La Sagesse, Grenada

ESSENTIAL DUTIES AND RESPONSIBILITIES:
•    Traffic and workflow management  
•    Oversight of website management  
•    Oversight of email marketing campaigns, develop of loyalty programs, and customer relationship management •    Champion use of technology and tools to enhance marketing efforts.   
•    Lead in-house initiatives for marketing and multi-channel online/offline activity.  
•    Develop and implement marketing and brand strategies to support the Resort’s new and existing products and services.
•    Implement key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing and sales teams.
•    Be a constant champion of the brand, ensuring strategic alignment, embedding of key behaviors, quality of output and approach.
•    Act as brand guardian, responsible for enhancing and maintaining image of Six Senses Grenada. . 
•    Oversee all national and international marketing communications activity to generate positive publicity, appropriate positioning, and to align with and meet Resort business goals.
•    Helps to oversee external agencies assisting with advertising, digital strategy, content management, branding and creative design.
•    Helps to oversee and co-manage annual marketing budget.
•    Continually review changes to the market, consumer booking trends, pace, and the activities of competitors, adjusting strategy, if necessary.
•    Provide supportive tools and materials to enable the sales team to function effectively.

KNOWLEDGE, SKILLS, AND ABILITIES:
Education:
Bachelor’s Degree in Marketing, Public Relations, Journalism or a related field.
Experience Requirements:  
The Marketing Manager is a creative role.  You must be able to demonstrate clear strategic thinking and be a good communicator, both written and verbal. Excellent copywriting skills with a deep understanding of brand language (social media posts, newsletters, website updates, advertising, guest communication).  Ability to create visually stunning content, including reels, ads, google banners (jpg and gifs), property signage.

• Communicate with impact, able to influence and interact effectively with all levels of an organization. 
• Leadership skills and ability to champion and drive the vision within immediate and wider teams.
• Constant networking and representing your organization to internal and external customers.
• Excellent customer service skills, superior interpersonal skills, results-oriented and highly self-motivated.
• The role calls for continual analysis of market trends and the positioning of competitors. This analysis provides the foundation for marketing strategies. Ability to turn quantitative data into actionable creative.
• Strong working knowledge of systems:   Advanced Microsoft Office, Canva, Excel, PowerPoint, Outlook, Mac/iOS, WordPress, Adobe Illustrator, InDesign, Photoshop, and the ability to work within communication platforms – i.e. NAVIS, Agilysis, Synxis.  Solid understanding working within content management systems, such as Sprout Social and Hootsuite. Experience with HTML/CSS and website analytics using a variety of tools such as Google Analytics and Facebook Insights.  

Preferred Experience:  
• 5+ years’ experience in marketing, communications or public relations in a leadership role, or demonstrating progressive advancement within the marketing communications field.  
• Extended experience within the hotel/travel industry/ and or luxury lifestyle sector preferred.  
• Strong marketing and communications planning background, ideally gained within an agency or in-house marketing environment with experience in developing and delivering integrated strategies and campaigns. Significant experience in advising colleagues on communications planning and prioritization.
• A track record of successfully designing and delivering major, multi-channel, response driven communications and marketing campaigns in a complex organization.
• Experience of managing suppliers, partnerships, marketing budgets and long-term strategic planning.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, or efforts associated with this position. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.