Content Creator

1. Content Creation

• Assist in creating engaging social media posts aligned with brand guidelines.
• Develop creative content for various platforms (YouTube, Instagram, Facebook, TikTok).
• Contribute to idea generation for creative and impactful content.
• Write engaging scripts for videos, reels, and short-form content.
• Focus on achieving a 5%+ improvement in post engagement metrics through innovative content ideas.

1. 2. Content Planning & Scheduling
2. 4. Trend Research & Implementation
3. 5. Collaboration with Team
4. 6. Analytics & Reporting
5. 8. Visual Content Support
6. 10. Training & Development

• Ensure timely scheduling of posts according to the content plan.
• Maintain 100% adherence to the content calendar and deadlines.

3. Community Engagement

• Engage with the audience by responding to comments and messages on social media.
• Aim for a 90%+ response rate to foster community interaction.
• Monitor follower feedback and share insights with the senior team for strategy refinement.
• Stay updated on current social media trends and recommend content ideas to capitalize on them.
• Identify 2–3 trends per month that align with brand identity for potential content opportunities.
• Work closely with graphic designers, videographers, and the content team to ensure cohesive content output.
• Ensure content aligns with the brand’s voice and visual identity across platforms.
• Provide input during team brainstorming sessions and contribute creative ideas.
• Assist in tracking the performance of content through analytics tools.
• Prepare weekly reports on content reach, engagement, and follower growth.
• Identify 2–3 areas for improvement based on performance data each month.

7. Brand Storytelling

• Craft compelling captions, stories, and short-form content that align with the brand’s storytelling approach.
• Write scripts that bring brand narratives to life in an authentic and engaging manner.
• Focus on creating content that enhances the brand's personality and voice.
• Collaborate with the design team to create simple graphics, story templates, and short-form videos.
• Ensure all visual content is high quality and aligned with brand aesthetics.

9. Campaign Ownership

• Take ownership of assigned campaigns, working closely with the team lead.
• Support marketing team leads in executing social media campaigns, contests, and giveaways.
• Ensure campaign content is developed and scheduled on time.
• Contribute to achieving a 5–10% increase in campaign engagement.
• Participate in training sessions and workshops to enhance social media skills.
• Stay up to date with new tools and trends in the social media landscape.
• Complete at least 2 relevant courses every quarter for continuous upskilling.

• Experience: Fresh to 2 years
• Qualification: Bachelor’s degree in a relevant field (e.g., Marketing, Media, Communication)
• Strong scriptwriting and content ideation skills
• Basic understanding of social media platforms and trends
• Good communication and collaboration skills