Digital Marketing Specialist

Do you want to join a growing team of top professionals who invest time and effort into teaching, career growth, and cultivating employees into the next generation of IT experts? You've come to the right place. Span is a Croatian IT company with a global reach specializing in high-quality information systems design and management services and tech support for customers and enterprises. We're constantly improving, advancing, and adopting new trends, new skills, and new expertise, giving our employees virtually endless opportunities for professional development.

We are looking for a Digital Marketing Specialist who will proactively participate in marketing activities and the creation of promotional content. They will work on increasing visibility and awareness of our corporate identity, as well as promote our products and services through social media channel management and coordinating our digital efforts across international markets. Together with the rest of the team, they a Digital Marketing Specialist will contribute to developing and implementing strategies that transform the company’s business plans into digital campaigns.

What You'Ll Do:

• Design and manage Span’s digital marketing strategy 
• Plan and execute advertising campaigns across defined channels (Facebook, Google, LinkedIn, YouTube, etc.)  
• Manage all advertising accounts within the Span Group – international marketing effort coordination  
• Administration of company websites (span.eu, in all language versions) 
• Create landing pages, design Call-To-Action elements for articles, and build surveys and contact forms in CMS platforms  
• Optimize website content for search engines using SEO tools  
• Develop user experience strategies for lead generation CRM platforms 
• Design and produce marketing materials in collaboration with team members  
• Implement initiatives to increase brand visibility and awareness and promote company products and services  
• Coordinate with external digital agencies or partners
• Ensure timely delivery and accountability by monitoring project progress and keeping the team informed through agreed tools   
• Analyze website traffic, prepare reports, and optimize advertising campaigns for better performance 

What We Expect:

• Minimum 3 years of work experience as Digital Marketing Specialist 
• Active knowledge and usage of content management systems (CMS)
• Proven proficiency with Customer Relationship Management (CRM) systems (Knowledge of Dynamics 365 for Marketing is a significant advantage) 
• Active use of Meta, Google, Linkedin and other advertising platforms 
• Social media management experience 
• Proficiency in email marketing and with newsletter platforms  
• Familiarity with tools for tracking and measuring the success of marketing campaigns (Google Analytics, Hotjar, SEO Moz, etc.)  
• Familiarity with event tracking platforms, particularly Google Tag Manager (GTM) is a plus 
• Proficiency in English, both written and spoken 

What'S In It For You:

• Competitive salary according to your experience
• A business phone of your choice
• InHouse testing center - we are giving you an option of gaining professional certificates
• Mentor - no matter how much experience you've got, we will provide you with an adequate mentor
• Regular feedback on your performance and personalized career development plan
• Possibility to earn different types of bonuses
• Subvention of Multisport card or PassSport - not only brain workout is important
• Minimum of 25 vacation days
• Complete health checks- adjusted for men and women
• Psychological counseling- we care about your well-being
• Lunch and transportation compensations
• Benefits for children of employees