Social Media Manager

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 1200000 (ie INR 10-12 LPA)

Industry: Premium Lab-Grown Diamond Jewelry

Location: Surat (HQ) | Remote possible with monthly Surat visits

We are looking for a creative and performance-driven Social Media Manager to transform social media into a high-impact growth channel for a fast-growing, premium consumer brand. This role goes beyond posting content—you will own strategy, execution, engagement, and performance, with a clear focus on driving visibility, interaction, and conversions.

Requirements

Key Responsibilities

Content Strategy & Creation

• Plan and manage monthly content calendars across reels, posts, stories, and carousels.
• Create compelling, scroll-stopping content aligned with a premium and aspirational brand identity.
• Write engaging captions that encourage interaction and drive traffic and conversions.
• Collaborate closely with designers and the marketing team to deliver high-quality content.

Community Management

• Manage Instagram comments and DMs with a timely, brand-appropriate voice.
• Build strong relationships with followers and customers to foster loyalty.
• Encourage, curate, and manage user-generated content.

Influencer & Partnerships

• Identify and collaborate with relevant micro and mid-tier influencers.
• Coordinate influencer content, shoots, and in-store visits where applicable.
• Track influencer performance and measure ROI against engagement and reach goals.

Performance & Analytics

• Monitor key metrics including engagement, reach, follower growth, and website traffic.
• Share weekly performance reports and actionable insights.
• Partner with the marketing team to align organic and paid social campaigns.

Success Metrics

• Improve engagement rate to 5–6% within 6 months.
• Drive meaningful and consistent website traffic from social platforms.
• Achieve 20–30% growth in Instagram followers.
• Build a scalable, repeatable content and engagement system.

Who Should Apply

• 3–5 years of experience managing social media for D2C, fashion, luxury, or lifestyle brands.
• Demonstrated success in improving engagement, not just follower count.
• Hands-on experience with content creation (not reliant solely on agencies).
• Strong understanding of Instagram trends, reels, and evolving content formats.
• Comfortable working in a fast-paced, high-growth environment.

Key Skills

• Social Media Strategy
• Content Creation & Copywriting
• Instagram Marketing
• Influencer Marketing
• Community Management
• Social Media Analytics