Yacht Brokerage Marketing Specialist

Description

Since 1928, Hinckley Yachts has continued to push boundaries of what’s possible on the water. Our heritage is built on bold ideas, uncompromising craftsmanship, and a relentless pursuit of excellence—principles that guide every yacht we design and every customer experience we deliver. Joining our team means stepping into an environment where precision, curiosity, and initiative are celebrated. Here, your work doesn't just support a legacy—it helps shape the future of yachting. 

Hinckley Yachts is seeking a dynamic and experienced Yacht Brokerage Marketing Specialist to join our team. The ideal candidate will have an in-depth understanding of the luxury yacht market, a proven track record in luxury marketing, and expertise in leveraging yachting MLS platforms such as Yacht World to maximize visibility and drive transactions. 

Responsibilities:

Marketing: Develop and execute targeted marketing strategies for yacht brokerage listings, ensuring maximum exposure to the appropriate audiences. 

Create high-quality marketing collateral, including listing brochures, email campaigns, social media posts, and website content, tailored to a discerning clientele. 

Assist in Coordinating professional photography, videography, and virtual tours to enhance the visual appeal of listings. Categorize and organize all visual assets. 

Work with the marketing team to Implement digital advertising campaigns, including Google Ads and social media, to drive traffic and inquiries. 

Collaboration: Collaborate closely with the sales team to optimize yacht listings, ensuring they are visually compelling, accurate, and strategically positioned on Yacht World and other relevant platforms. 

Manage all aspects of the Yacht World platform, including uploading and enhancing listings, optimizing search visibility, and analyzing performance metrics. 

Work with the marketing team to Implement digital advertising campaigns, including Google Ads and social media, to drive traffic and inquiries. 

Collaborate with internal teams to maintain brand consistency across all marketing materials. 

Develop and maintain relationships with other brokerage houses and industry partners to amplify marketing reach. 

Reporting: Provide regular performance reports and insights to the sales and leadership teams, with recommendations for improvement. 

Requirements

• 3-5 years of experience in marine marketing/brokerage 
• Intimate knowledge and experience with the Yacht World platform is mandatory. 
• Strong understanding of the luxury yacht market and the preferences of ultra-high-net-worth individuals. 
• Exceptional written and verbal communication skills, with a keen eye for detail and design. 
• Proficiency in digital marketing tools, social media platforms, and email marketing software. 
• Strong project management and organizational skills, with the ability to handle multiple tasks and deadlines. 
• Experience working closely with sales teams to align marketing strategies with business goals. 
• Passion for luxury yachting and the marine lifestyle is a plus. 
• Proactive and self-motivated, with a drive to achieve results. 
• Strong interpersonal skills, with the ability to build relationships across teams and with external partners. 

What Hinckley can offer 

Our culture values collaboration, continuous learning, and pride in craftsmanship. Here, your work doesn’t just make an impact; it becomes part of a tradition that defines performance and luxury. 

We celebrate diversity and are committed to fostering an inclusive workplace where everyone is valued and respected. Hinckley actively promotes a culture free from discrimination, ensuring equal opportunities for all. 

Hinckley offers competitive pay, health, dental, and vision coverage, a full benefits package, paid time off, and the unique benefit of working in a stunning waterfront location.