Brand Manager- Cenovis

• Location: Virginia, Brisbane (Sydney also considered)

• Hybrid working- 3 x days onsite/ 2 x days WFH

• Full-time, permanent role

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.​

Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Natures Own, Cenovis, Ostelin, Telfast, Buscopan and Bisolvon.

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at www.opella.com.​

About the job

The Brand Manager- Cenovis is responsible for a significant contribution to the strategic direction of the brand/segment and delivery via product and promotional innovation to consumers. This includes all aspects of consumer marketing namely, communication, new product development, go to market, packaging, claims and promotions.

You will be a project champion who can influence cross-functional stakeholders to ensure flawless execution. You will participate in the development, implementation and post analysis of marketing programs, whilst consulting with key internal and external customers as required. 

Main Responsibilities

• Successful implementation of brand strategies through appropriate elements of the promotional mix

• Contributing to the annual growth planning process

• Interpret brand performance data, identify and prioritise strategies and actions to better deliver brand positioning and improve brand performance

• Ability to research and analyze market trends, customer behaviour, and competitor activities to develop insights and strategies for brand activation initiatives

• Utilise consumer insights to write effective communication briefs   

• Lead the digital strategy working closely with the digital team to develop a clear content strategy that meets the brand's online marketing objectives

• Develop/Localise campaigns, liaising with legal and Reg teams for approval and Media & Digital for execution with agencies

• Design and execute innovative activation plans that leverage presence at POS, digital & social media, and other channels

• Oversee the design of go-to-market programs to ensure achievement of objectives around brand activation and digital presence

• Work collaboratively alongside the cross-functional brand team (innovation, regulatory affairs, shopper, sales, finance and other Commercial Business Units) to identify risk and opportunities for the brand

• Liaise with global and regional marketing teams (as required within role) to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing efforts

• Manage relations with advertising and other external agencies. 

• Optimise brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget 

• Ensure all business and promotional activities comply with relevant acts, legal demands and ethical standards, including ASMI and Opella code of conduct 

About you  

• Experience at Brand Manager level within the FMCG or Consumer Healthcare industry

• Experience in Implementing complex marketing programs

• Managing multiple priorities as needed, on time and to budget 

• Can demonstrate effective application of market research principles, techniques and data

• Working knowledge of market segmentation, targeting, brand positioning and architecture 

• Ability to provide balanced, directional feedback to agencies to achieve the best outcomes

• Marketing management experience with ability to trade off the most effective mix of touch points to achieve communications objectives

• Well-developed financial acumen - Understand financial principles and be comfortable to manage budget

• Project champion who can lead all relevant parties in flawless execution

• Autonomy and ability to balance long-term strategic priorities with short-term business needs, team spirit, persuasion, and influence, highly collaborative with all cross-functional partners, flexibility to adapt to the ever-changing business environment

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers

#LI-HYBRID