Brand Copywriter

Company Description

Sea to Summit is an award-winning Australian brand in the outdoor industry. We design, manufacture, and distribute innovative, meticulously engineered outdoor equipment for adventures at every altitude.

Sea to Summit was established in 1990. As an expanding global brand, we currently have offices in Australia, North America, Germany, Switzerland, Norway and China. We are a motivated group of experienced, creative, and forward-thinking professionals. We are connected by our shared passion to create frictionless gear so you can enjoy limitless adventures.

Our promise is to be your relentless ally in every adventure.

Job Description

The Brand Copywriter is responsible for crafting clear, consistent and compelling written content that brings the Sea to Summit brand voice to life across all consumers, internal and trade touchpoints. This role ensures our brand tone is distinctive, inspiring, consistently aligned with our purpose, and reflects the spirit of adventure that defines Sea to Summit.

Responsibilities 

• Create high-quality written content for website, product pages, blogs, emails, social media, PR materials and campaign storytelling.
• Creation of product content, utilising cross-functional product expertise – descriptions, feature callouts, packaging copy and selling tools. Turning technical features and benefits into compelling, clear and ownable Consumer benefits.
• Partner with the Brand Content Manager to translate content calendars into compelling messaging and narratives.
• Edit, refine and proofread content to ensure consistency, clarity and accuracy across all touchpoints.
• Adapt messaging for global regions while maintaining the core brand voice.
• Support with internal written documents when required – e.g board presentations.
• Uphold brand guidelines, content standards and minimalism principles across all writing.

Qualifications

Skill & Experience

• Relevant degree or formal training in Communications, Creative Writing, Journalism, Marketing or similar (preferred).
• Proven experience writing for a brand, agency or content-driven organisation.
• A demonstrable portfolio showcasing a range of work across digital, social, campaign, and product content.
• Experience writing for consumer goods, lifestyle or outdoor brands (preferred).
• Experience collaborating closely with creative and marketing teams.
• High level of creativity, with a strong sense of brand voice and storytelling.
• Excellent collaboration and communication skills.
• Attentive listening and empathy, enabling thoughtful and audience-focused copy.
• Adaptability and comfort working across multiple channels and formats.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Excellent time management and organisational skills, with strong attention to detail.
• Strong ability to translate briefs into clear, inspiring written outputs.

Additional Information

Our Value Proposition

• Working alongside an international team with passion for outdoors
• Discounts & Gear allowance
• Volunteering Day Off to play an active role in giving back to the community
• Continuous learning and development for your personal growth
• Employee Assistance Program as part of our commitment to improve your holistic wellbeing
• Competitive salary package
• Paid 16 weeks parental leave

Equal Opportunity Employer

Sea to Summit is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of race, colour, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

NOTE: This job posting is not intended to be an exhaustive list of all duties, responsibilities, or qualification associated with the job. The successful candidate will be expected to perform all functions from administrative processing to leading change initiatives.