Performance Marketing Specialist

The Performance Specialist owns the end-to-end growth loop — from traffic acquisition to conversion, attribution, and ROI — across paid media, AI agents, and CRM. This role ensures every dirham spent produces measurable business return.

Key Responsibilities:

Paid Media

Manage Meta Ads, Google Ads, and other paid channels.

Build and optimize funnels for local and international markets.

Control budgets, CPL, CPA, and ROAS.

Tracking & Attribution

• Implement and monitor:

o Meta CAPI

o Google Enhanced Conversions

o CRM-based offline conversions

• Ensure correct attribution between ads → leads → qualified → booked → closed.

Funnel Optimization

• Analyze lead quality, agent performance, AI performance, and conversion leaks.

• Improve landing pages, forms, targeting, creatives, and scripts.

Reporting

• Build weekly/monthly dashboards on spend, CPL, quality, ROI, and revenue.

• Provide actionable insights, not just reports.

Requirements

3+ years in performance marketing or growth roles.

• Hands-on experience with:

o Meta Ads

o Google Ads

o Analytics, attribution, and tracking

• Strong data analysis and funnel optimization mindset.