Marketing Specialist

• Build, edit, and QA HubSpot emails, landing pages, and workflows to support membership campaigns. 

• Assist in developing and deploying automated workflows for acquisition, onboarding, and retention journeys. 

• Partner with the Director on campaign strategy and testing (A/B, personalization, segmentation). 

• Monitor campaign performance, prepare reports, and surface insights to optimize future workflows and messaging. 

• Prepare and adapt assets for multichannel use (email, web, social, print) in collaboration with the Creative Director of Consumer Revenue. 

• Maintain consistency in voice, design, and technical execution across all campaigns while adhering to ACBJ brand standards. 

• Support the Director in integrating AI-powered HubSpot features (including predictive lead scoring, dynamic personalization, and automated testing) to enhance engagement and retention. 
  

 

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Qualifications

• 1–2 years of experience in marketing production, campaign management, or digital communications (internships included). 

• Familiarity with HubSpot (or similar marketing automation/CRM) for email, design and workflow production. 

• Strong writing and editing skills for marketing copy, subject lines, and CTAs. 

• Understanding HTML/CSS for email and landing page editing a plus. 

• Proficiency with CMS builders and project management tools (e.g., Jira, Asana, or Monday.com). 

• Working knowledge of Adobe Creative Suite, Figma, or Canva for asset adjustments. 

• Excellent attention to detail, organizational skills, and the ability to collaborate across marketing and creative teams.