Sr. Digital Marketing Specialist

Description

Job Summary

Join our dynamic marketing team at Fun Spot America Theme Parks and play a key role in shaping unforgettable experiences for families across Florida and Georgia. At Fun Spot America Theme Parks, our thriving marketing team has played a pivotal role in our success. To propel this momentum forward, we are actively seeking a Senior Digital Marketing Specialist to serve as a highly hands-on, performance-driven digital marketer focused on growing online ticket revenue and improving full-funnel conversion performance.

This is not a traditional director or people-manager role. While the position may collaborate closely with internal teams and external partners—and may manage 1–2 direct reports in the future—the core expectation is personal ownership and execution of paid media, tracking, reporting, website optimization, and performance improvements.

The Senior Digital Marketing Specialist will directly manage campaigns, analytics, and optimization efforts across paid media, web, and conversion funnels, with clear accountability for revenue, ROAS, CPA, and conversion rate performance.

This is a full-time, salaried (exempt) position. While the standard workweek is based on a 45-hour average, actual hours may vary depending on business needs. Exempt team members are expected to fulfill the responsibilities of their role regardless of the time required and are not eligible for overtime compensation.

Why Fun Spot

We at Fun Spot America Theme Parks will continually strive to maintain the highest levels of safe, clean, family fun for the most important people on earth, our guests. We operate our values based on the golden rule of treating others the same way that we ourselves want to be treated.

At Fun Spot, we hold our team members to the highest standards, expecting them to embody the seven principles of Love Works:

Patient – Kind – Trusting – Unselfish – Truthful – Forgiving – Dedicated

Requirements

Key Objectives

• Drive online ticket revenue growth through paid media, website optimization, and funnel improvements
• Improve ROAS, CPA, conversion rate, and overall marketing efficiency
• Maintain accurate and reliable conversion tracking and attribution across platforms
• Deliver clear, executive-ready performance reporting and insights

Key Areas of Responsibility

Hands-On Digital Marketing Execution

• Own and execute digital marketing initiatives across paid search, paid social, display/programmatic, SEO, and website performance
• Personally manage campaign setup, optimization, budget pacing, testing, and performance analysis
• Continuously optimize targeting, creative, bidding strategies, and landing page experiences to maximize revenue impact

Paid Media & Performance Marketing

• Directly manage paid media platforms including Google Ads, Meta, and other relevant channels
• Optimize toward revenue-focused KPIs including ROAS, CPA, AOV, and conversion rate
• Launch and iterate campaigns aligned to seasonal promotions, park events, and ticketing priorities

Conversion Tracking, Analytics & Attribution

• Own end-to-end conversion tracking and data integrity, including:
• GA4 configuration and maintenance
• Google Tag Manager (GTM)
• Pixel health and event tracking
• Purchase and checkout funnel tracking
• Ensure accurate attribution across channels to support decision-making and budget allocation

Website Optimization, CRO & SEO

• Manage ongoing website optimization in collaboration with internal and external partners
• Identify and reduce funnel drop-off points across landing pages and checkout flows
• Implement CRO initiatives including:
• Landing page improvements
• UX enhancements
• Informal and formal A/B testing
• Partner with developers and designers to ensure SEO best practices, ADA compliance, site performance, and mobile optimization

Reporting & Dashboards

• Maintain dashboards and weekly reporting across paid media, website performance, and revenue impact; develop new dashboards as necessary
• Deliver clear, executive-ready insights and recommendations
• Monitor trends, identify anomalies, and proactively surface optimization opportunities

Cross-Functional Collaboration

• Partner with creative and social teams to develop and launch digital content that supports campaign performance goals
• Collaborate with operations, sales, and marketing leadership to align digital execution with business objectives
• Coordinate with external agencies and vendors as needed, while retaining internal execution ownership

AI & Automation (Preferred)

• Leverage AI tools to improve speed, testing velocity, and performance across workflows such as:
• Creative concepts and copy iterations
• Targeting and audience hypotheses
• Reporting summaries and insights
• Use AI to support SEO and content initiatives (page outlines, metadata, schema suggestions, content refresh planning)
• Apply AI-assisted analysis for trend detection, audience insights, and performance monitoring
• Build and maintain AI-assisted internal workflows, templates, and SOPs
• Use AI responsibly within brand, legal, and data privacy guardrails

Qualifications

(Even if you don’t have all of these skills, please don’t let that deter you from applying, this is to provide a thorough understanding of the scope of work to be completed, and having most or all of these skills will better equip you to be proficient and successful in this role)

To excel in this role, the ideal candidate should have:

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 5+ years of hands-on digital marketing experience with direct execution responsibility
• Proven experience managing paid search, paid social, and performance-driven campaigns
• Strong proficiency (certifications preferred) with:
• Google Ads, Meta Ads Manager, and related platforms
• Google Analytics 4 (GA4) and Google Tag Manager
• Conversion tracking and attribution frameworks
• Demonstrated ability to improve ROAS, CPA, conversion rate, and online revenue
• Experience with CRO, funnel optimization, and landing page performance
• Strong analytical skills with the ability to translate data into action
• Excellent communication and cross-functional collaboration skills
• AI and automation experience preferred, not required
• Compliance with Fun Spot America's drug-free workplace policy, including consent to pre-employment drug testing and adherence to federal, state, and local laws regarding drug and alcohol use.
• Successfully undergo a comprehensive background check

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.

Benefits

• Vacation and Sick Time immediately upon hire
• 401K eligibility after 6 months of continuous service with employer match after 1 year of continuous service
• Health, Dental, and Vision
• Attraction discounts
• Voluntary Short Term Disability, Long Term Disability, and Life Insurance

Compensation Philosophy

Our compensation philosophy is rooted in fairness and equity. We consider candidates' experience, qualifications, and the value they bring to our organization when determining compensation. We are committed to transparency and providing competitive and fair compensation packages.

Equal Opportunity Employer

At Fun Spot America Theme Parks we embrace diversity, inclusion, and equal opportunity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status.