Trade Marketing Specialist - Barebells & NOCCO

At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.

Vitamin Well Group in the US 

Vitamin Well made its debut in the US market in 2019, initially introducing NOCCO, followed by the launch of Barebells in 2020. Since then, the company has witnessed remarkable growth, with its products now widely available across the country in various gyms, gas stations, and grocery stores. Our team is characterized by its high level of engagement, agility, and a shared passion for ensuring our brands become a staple in households across the US.

The US market has rapidly emerged as having one of the most significant volume increases across our markets. In response to this success, we have developed and launched products specifically designed to meet the unique preferences and needs of the US consumer.

About the Role 

The Trade Marketing Specialist plays a critical role in translating brand and commercial strategy into impactful in-market and retail execution. This position requires a strong understanding of manufacturing relationships, sourcing, and point-of-sale (POS) development, as well as the ability to manage multiple projects from concept through execution. Success in this role demands strong initiative, planning and project management skills, organization, and a high level of attention to detail.

The role works cross-functionally with Sales, Marketing, Finance, eCommerce, Operations, and the internal Creative team, while also managing relationships with external vendors, partners, and manufacturing stakeholders. The ideal candidate is both strategic and hands-on, capable of thinking holistically while delivering flawless execution in a fast-paced environment.

This role is required to be on-site five days per week at our Marina del Rey office and includes periodic travel within the United States to support trade shows and key in-market activations.

What you can expect to do in this position:

• Lead the development and execution of trade marketing initiatives across key channels, including point-of-sale (POS), retail activations, and trade shows

• Manage end-to-end POS development, including sourcing, vendor coordination, timeline management, and quality control

• Partner closely with Sales to support sell-in and sell-through strategies, promotional planning, and retailer-specific needs

• Collaborate with Marketing and Creative teams to ensure consistent brand execution at retail

• Own and manage project timelines, ensuring on-time and on-budget delivery

• Oversee logistics related to trade shows, including booth builds, travel planning, shipping, and team accommodations

• Act as a proactive problem solver by anticipating risks and resolving issues efficiently and calmly

The right person would have:

• A minimum of 2 years of experience in trade marketing, channel marketing, or commercial marketing, preferably within CPG, beverage, or lifestyle brands

• Strong capabilities in strategic planning, budget management, and relationship building with both internal and external stakeholders

• Proven experience working cross-functionally with Sales, Marketing, Operations, and Finance teams

• The ability to balance creativity with analytical thinking, combining strategic vision with decisive execution

• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects, timelines, and vendors simultaneously

• The flexibility and willingness to travel periodically within the United States to support trade shows and in-market activities
  

We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Vitamin Well USA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Life at Vitamin Well Group

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.