Marketing Coordinator

Marketing Coordinator

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (PST Required)
Location: Remote (LATAM Preferred — Colombia, Mexico, Costa Rica, Brazil, Argentina)

About the Role

We’re hiring a highly organized and execution-driven Marketing Coordinator to support day-to-day executive operations, marketing execution, content coordination, and program administration.

This is a hands-on, multi-functional role for someone who thrives in structured yet entrepreneurial environments, pays close attention to detail, and takes ownership of follow-through across executive support and marketing systems.

This role is not strategic marketing leadership — it is about consistent execution, organized implementation, and ensuring that marketing, content, communication, and administrative workflows run smoothly and correctly the first time.

What You’ll Own

Core Executive & Operational Support

• Support day-to-day administrative coordination
• Manage calendar organization, scheduling, and communication workflows
• Maintain structured project tracking sheets and ensure task follow-through
• Proactively identify workflow gaps and flag operational inefficiencies

Marketing Execution & Social Media Management

• Create, design, schedule, and publish content across LinkedIn, Facebook, Instagram, and community groups
• Manage engagement, direct messaging, and community interaction
• Track engagement metrics and maintain organized performance reporting
• Assist in monitoring and setting up advertising campaigns for programs and events

Content Creation & Program Materials

• Edit and produce short-form video content and graphics aligned with brand messaging
• Format and organize program documents including scripts, guides, workbooks, and cheat sheets
• Maintain consistency in branding and content presentation across all platforms

Email Marketing & CRM Management

• Build and manage email workflows using GoHighLevel
• Execute outreach campaigns and follow-ups for prospects and participants
• Maintain clean CRM records and accurate pipeline tracking

Program & Membership Administration

• Organize digital program materials and manage updates
• Track member progress and support participant communication
• Troubleshoot minor technical issues within online platforms

Research, Lead Generation & Digital Support

• Conduct research to build Ideal Client Profiles and prospect lists
• Support lead generation initiatives and outreach campaigns
• Assist with minor website updates and account setups
• Compile reports and findings to support operational and marketing decisions

Communication & Administrative Coordination

• Maintain clear, professional written communication
• Organize inbox management and prioritize urgent matters appropriately
• Ensure documentation and shared files remain structured, organized, and accessible

What Makes You a Great Fit

• You are highly organized, detail-oriented, and execution-focused
• You thrive in fast-moving entrepreneurial environments
• You are proactive and capable of managing multiple priorities independently
• You combine operational discipline with hands-on marketing support
• You are comfortable working with systems, workflows, content, and digital tools
• You take ownership and consistently follow through on responsibilities

Required Experience & Skills

• Proven experience in executive assistance, marketing coordination, or digital operations support
• Experience supporting founders, coaches, or entrepreneurial businesses preferred
• High proficiency in Google Workspace (Docs, Sheets, Drive, Calendar)
• Experience using GoHighLevel CRM or similar marketing automation platforms
• Proficiency with Canva and video editing tools such as Veed, OpusClips, or similar
• Strong understanding of LinkedIn, Facebook, and Instagram management
• Strong written English communication skills
• Highly organized with strong multitasking ability in fast-paced environments
• Self-motivated and capable of working independently with minimal supervision
• High attention to detail and strong execution discipline

Key Metrics for Success

• Consistent and timely social media content execution
• Clean, organized, and up-to-date CRM and email workflows
• High engagement and responsive community management
• Zero missed follow-ups in lead or participant communication
• Well-organized program materials and digital assets
• Strong leadership confidence in operational reliability and support

What a Typical Day Looks Like

A Marketing Coordinator’s day revolves around execution, organization, and operational follow-through. You will:
• Support leadership with scheduling, coordination, and administrative priorities
• Create and publish social media and marketing content
• Manage CRM workflows, outreach campaigns, and follow-ups
• Organize digital assets, content libraries, and program materials
• Track engagement metrics and maintain reporting systems
• Coordinate communication across marketing, operations, and program workflows

In essence: you help keep marketing operations, communication systems, and executive workflows running smoothly and efficiently every day.