Sr. Marketing Project Manager

The Sr. Project and Program Manager will lead large, cross-functional marketing projects and programs across Consumer Marketing and across departments, with a focus on complex, multi-phased initiatives that require strong coordination and management across Creative, Growth, Partner Marketing, and adjacent stakeholders. You will be responsible for driving the timely delivery of marketing assets and outreach, aligning stakeholders, managing risks and dependencies, and helping shape the workflows, systems, and operating standards that support scalable execution. This role requires a systems-oriented, proactive operator who can navigate ambiguity, facilitate decision-making, translate business priorities into clear project and program plans, and leverage AI to automate and create efficiencies across processes and programs.

• Lead end-to-end project and program management for integrated marketing initiatives, including multi-phased and ambiguity-heavy workstreams

• Maintains capability to support with intake, triage, prioritization, and scoping for new project requests, partnering with Marketing leadership to assess feasibility, identify opportunities to leverage existing assets, and ensure work aligns with business priorities and available resources. 

• Manage cross-functional stakeholders in prioritization conversations and decisions. 

• Leverage Asana to manage scope, sequencing, timelines, dependencies, and tradeoffs across multiple teams to keep work aligned to business goals and launch requirements

• Serve as a central point of contact and trusted cross-functional partner across Creative, Growth, Partner Marketing, Product, Client Success, and other functions as needed

• Proactively identify risks, bottlenecks, resource constraints, and process gaps, and drive resolution plans before issues escalate

• Create and maintain project- and program-level documentation that improves visibility, consistency, and execution quality across the PM function

• Recommend and help implement improvements to intake, routing, workflow design, templates, and other operational standards based on patterns observed during execution

• Support adoption of scalable systems and ways of working across Consumer Marketing, including ongoing process evolution and change management efforts

• Use AI tools to improve efficiency in planning, documentation, synthesis, and workflow execution while maintaining strong judgment and quality standards

• 5-8 years of experience in project, program, or PMO management, and marketing operations – preferably in creative operations or closely related disciplines 

• Demonstrated experience independently leading complex, cross-functional projects and programs from intake or kickoff through delivery

• Strong knowledge of creative and marketing workflows, including planning, reviews, production, and launch coordination

• Experience collaborating with multiple stakeholders across marketing functions (e.g., channel, strategy, brand)

• Proficiency with Asana or similar project management tools

• Strong problem-solving, communication, and organizational skills, with the ability to operate effectively in a fast-paced, matrixed environment

• Familiarity with intake systems and traffic coordination models

• Experience supporting marketing campaign frameworks and asset roadmaps

• Experience creating scalable documentation, templates, playbooks, or workflow improvements that support team consistency and operational maturity

• Proven experience using AI tools to improve efficiency in project planning, documentation, workflow design, or operational analysis

• Comfort working in organizations undergoing workflow or tooling transitions

• Experience in healthcare, tech, or highly regulated industries a plus (not required)

• PMP or equivalent project management certification (not required)

• Prompt and regular attendance at assigned work location.

• Ability to remain seated in a stationary position for prolonged periods.

• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.

• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.

• Ability to interact with leadership, employees, and members in an appropriate manner.

The base salary range for this full-time position is $125,000 – $150,000 per year in the United States. This posted range reflects the portion of our internal salary band that is currently funded for new hires in this role across our standard labor markets (Zones A–C). 

For context, these markets include Zone A (e.g., Phoenix AZ, San Antonio TX, Columbus OH, Charlotte NC), Zone B (e.g., Chicago IL, Denver CO, San Diego CA, Houston TX), and Zone C (e.g., Los Angeles CA, Seattle WA, Washington, D.C., Boston MA). At this time, we are not budgeting for hires in higher-cost Zone D markets (e.g., San Francisco Bay Area CA, New York City NY, San Jose CA) for this role. Within this range, individual pay is determined by work location, skills, experience, and internal equity. We use structured salary bands and geographic zones based on cost of labor to keep pay fair and consistent.

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical.