Digital Data Implementation Analyst

Job Description

At Frasers Group, data is built into how we operate. Our MarTech team ensures every digital interaction is measurable, reliable, and drives performance.

We’re looking for a Digital Data Implementation Analyst who takes ownership of tracking quality and delivers data that teams can trust to make decisions at pace.

Why this team

You’ll work at the centre of Product, Engineering, and Analytics, shaping how we measure customer behaviour across a complex, high-volume retail environment.

What you'll be doing

Analytics Requirements & Solution Design

• Partner closely with Product Owners, Engineers, and Analysts to define what success looks like for new features and journeys
• Translate business goals into clear, structured tracking designs that teams can execute with confidence
• Ensure measurement supports:
  • Product performance and feature adoption
  • Marketing attribution and ROI
  • Customer journey visibility
  • Experimentation and optimisation
  • Personalisation and audience activation

Tracking & Analytics Implementation

• Write clear, implementation-ready Jira stories with strong acceptance criteria
• Define event structures, naming conventions, and data layer requirements
• Support both client-side and server-side tracking across web and app
• Validate implementations ensuring what’s shipped is accurate, scalable, and usable

Data Quality & Governance

• Maintain tracking governance frameworks, standards, and documentation.
• Support consistent implementation of event taxonomies, naming conventions, and data collection practices across the group.
• Conduct regular audits to identify gaps, duplication, inconsistencies, and opportunities for improvement to ensure tracking remains accurate as products evolve.
• Support root-cause analysis and implement preventative controls to reduce future incidents.
• Maintain comprehensive documentation including:
  • Tracking specifications
  • Event catalogues and taxonomies
  • Validation processes
  • Measurement best practice guides

Qualifications

What you’ll bring

• 2–5 years in digital analytics implementation or tracking
• Experience in ecommerce, product, or MarTech environments
• Strong understanding of customer journeys and measurement frameworks
• Ability to write clear, implementation-ready user stories
• High attention to detail and a strong focus on data quality

Tech: GA4, GTM (web & server-side), BigQuery (plus CDPs like Segment a bonus)

Skills: JavaScript/HTML/CSS basics, debugging tools, data layers & APIs

What high performance looks like here

You take ownership of tracking quality end-to-end. You don’t wait for issues — you proactively spot them, fix them, and improve how we work. You’re comfortable challenging inconsistencies and raising the standard across teams.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful.