Senior Email Marketing Specialist

Gypsy Collective is looking for a Senior Email Marketing Specialist to join our marketing team and take ownership of our email marketing strategy, infrastructure, and team performance. We are looking for a proactive and data-driven leader who can drive email channel growth, ensure excellent deliverability, build scalable processes, and lead a team of email marketing specialists toward achieving ambitious business goals.

📅 Your daily adventures include:

• Owning and executing the email marketing and lifecycle communication strategy;
• Leading and developing the Email Marketing team, while planning and distributing priorities across the function;
• Managing audience segmentation, automation workflows, triggers, and A/B testing initiatives;
• Owning email deliverability, sender reputation, domain management, and email infrastructure setup (domains, DNS, sending environments);
• Working with HTML email templates and ensuring responsive email experiences;
• Monitoring campaign performance and key KPIs, turning insights into actionable improvements;
• Collaborating closely with CRM, Design, Content, Product, Analytics, and Technical teams to improve customer communication and business outcomes;
• Exploring new tools, opportunities, and best practices to continuously improve email marketing performance.

Requirements

🧭 What makes you a great match:

• 3+ years of experience in Email Marketing, including at least 1 year in a leadership or senior role;
• Hands-on experience with email marketing platforms (e.g., Customer.io, Braze, Klaviyo, Campaign Monitor, or similar);
• Strong understanding of email deliverability, sender reputation management, and email infrastructure;
• Experience managing domains, domain warming processes, DNS settings (SPF, DKIM, DMARC), and email authentication protocols;
• Experience setting up and maintaining email-sending infrastructure and monitoring its performance;
• Strong understanding of email marketing KPIs and performance optimization techniques;
• Experience with segmentation, automation, lifecycle marketing, and customer journey mapping;
• Advanced knowledge of A/B testing methodologies and data-driven decision-making;
• Working knowledge of HTML/CSS for email development and troubleshooting;
• Strong leadership, communication, and stakeholder management skills;
• Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously;

Benefits

• 💸 Flexible payment options: choose the method that works best for you.
• 🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care.
• 📈 Learn & grow: We cover courses and certifications - and offer real opportunities to grow your career with us.
• 🥐 Benefit Сafeteria: Choose what suits you - sports, language courses, therapy sessions, and more.
• 🎉 Stay connected: From team-building events to industry conferences - we bring people together online, offline, and on stage.
• 💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow.