Digital Trading Manager - Topshop Topman

Job Description

We’re looking for a data driven, commercially minded Digital Trading Manager to join the Topshop & Topman team and help shape the next chapter of our global trading strategy. As Digital Trading Manager, you’ll play a key role in driving performance across Topshop.com, with a strong focus on optimising onsite conversion and customer journey through data-led insight and trading actions.  

This is a high-impact role reporting into (Lucy A future title), and working closely with Product, Marketing, and Performance & Insights teams. You’ll lead the development and execution of trading strategies across multiple markets, ensuring we’re responding to customer behaviour with agility, insight, and innovation.

What you’ll be doing:

• Forecast, monitor and deep-dive KPIs (conversion, product views, exit rates, funnel metrics), translating insight into clear trading actions.
• Identify and execute trading opportunities to improve performance, prioritising high-impact actions.
• Own and drive onsite conversion performance, identifying friction points across the customer journey and implementing improvements across navigation, merchandising and content.
• Lead A/B testing and experimentation to optimise key onsite elements (landing pages, navigation, product ranking, promotional messaging).
• Optimise the proposition by market, using customer and competitor insight to drive relevance and conversion.
• Deliver pricing and promotional strategies to support commercial performance.
• Collaborate with marketing and brand teams to align onsite activity with traffic-driving campaigns.
• Line manage and develop a team of 2, ensuring strong execution and prioritisation.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, help ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

About You:

You bring a strong blend of strategic thinking, commercial acumen, and leadership experience, with a proven track record in international ecommerce, ideally within fashion. You thrive in fast-paced environments, combining curiosity, agility, and a hands-on approach with the ability to coach and inspire others.

You’ll also be able to demonstrate:

• Strong analytical capability, with experience interpreting data and translating insight into clear actions.
• Proven track record of owning and improving ecommerce conversion through onsite optimisation and trading actions.
• Experience working with Shopify or similar ecommerce platforms, with a strong understanding of onsite merchandising tools.
• Experience running tests and experiments to improve onsite performance.
• Strong commercial mindset, with the ability to identify opportunities and prioritise high-impact actions.
• Confident stakeholder manager, able to collaborate cross-functionally and influence decisions.
• Clear and concise communicator, able to translate complex data into actionable recommendations.

Additional Information