Performance Marketing Manager (Google Ads, Meta, LinkedIn, Paid Media)

Location: Remote
Job Type: Full-Time
Working Hours: U.S. Time Zones

About the Role

We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.

This is a hands-on, execution-focused role where you will directly impact:

Lead generation
Paid media performance
Funnel optimization
Budget efficiency
Revenue growth

You will manage campaigns across:

Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
X (Twitter), Reddit, TikTok
Emerging paid acquisition channels

If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.

Key Responsibilities

Paid Media Strategy & Campaign Execution

Build, launch, and manage campaigns across:

Google Ads
Meta Ads
LinkedIn Ads
TikTok, Reddit, X (Twitter)

Develop full-funnel B2B lead generation strategies.
Own campaign setup including:

Account structure
Audience targeting
Conversion tracking
Creative direction

Write and test high-converting ad copy and creatives.
Align messaging across:

Paid media
Landing pages
Content funnels

Optimization & Scaling

Monitor campaign performance daily and optimize proactively.
Improve key metrics:

CTR
CPC
CPL
CPA
ROAS
Conversion rates

Run structured A/B tests across:

Ad creatives
Headlines
Audiences
Bidding strategies
Landing pages

Identify and scale profitable acquisition channels.
Stay updated on:

Platform algorithm changes
Attribution updates
Privacy regulations

Analytics, Attribution & Reporting

Track performance using:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Platform dashboards

Audit and troubleshoot:

Pixel setups
Conversion tracking
Attribution models
UTM structures

Build reports focused on:

Insights
Trends
Optimization recommendations
Revenue impact

Translate data into actionable growth strategies.

Funnel & Conversion Optimization

Analyze funnel drop-offs and user behavior.
Improve landing page conversion rates and UX.
Optimize retargeting and audience segmentation strategies.
Focus on both lead quality and acquisition efficiency.

Cross-Functional Collaboration

Partner with:

Marketing
Sales
Content teams
Designers

Provide creative and messaging feedback based on performance data.
Contribute to broader:

Growth marketing
Demand generation
Revenue initiatives

Requirements

Must-Have

3+ years of hands-on experience in performance marketing or paid media.
Proven experience managing:

Google Ads
Meta Ads
LinkedIn Ads

Strong background in B2B lead generation.
Deep understanding of:

PPC strategy
Audience targeting
Retargeting
Funnel optimization
Attribution models

Advanced experience with:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion tracking setup

Ability to independently:

Build campaigns
Launch tracking
Optimize performance
Report results

Strong ad copywriting and testing skills.

Nice to Have

Experience with:

HubSpot
Salesforce
Marketo

Experience managing:

Multiple accounts
Large advertising budgets

Certifications in:

Google Ads
Meta Ads

Familiarity with:

Canva
Adobe Creative Suite
CRO tools

What Success Looks Like

Reduced cost per lead (CPL) and cost per acquisition (CPA).
Improved ROAS and campaign efficiency.
Consistent pipeline and lead growth.
Strong attribution accuracy and reporting clarity.
Scalable campaigns across multiple channels.
Fast testing and iteration cycles.

Key Metrics (KPIs)

Click-Through Rate (CTR)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Lead and revenue growth
Budget efficiency

Why Join Us?

Full ownership of paid acquisition strategy and performance.
Opportunity to scale campaigns across multiple platforms.
High-impact, performance-driven marketing environment.
Strong focus on testing, experimentation, and measurable growth.

Performance Marketing Manager