PPC Specialist (Google Ads & Paid Media) – Remote

Remote | Full-Time | U.S. Hours

Hiring for Our Client

Our client is a rapidly growing multi-location home services company operating across multiple U.S. markets. They are seeking an experienced PPC Specialist to own paid media performance across Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization.

This is a hands-on role for someone who enjoys managing significant advertising budgets, improving lead generation performance, and driving measurable business results.

Key Responsibilities

Google Ads & Local Services Ads (LSA)

Manage Google Ads MCC accounts across multiple locations
Optimize Search campaigns, bidding strategies, keywords, and ad copy
Manage and monitor Local Services Ads (LSA) performance
Conduct search term analysis and negative keyword management
Improve lead volume while reducing cost per lead
Manage campaign budgets and performance pacing

Landing Page Optimization

Manage and optimize Unbounce landing pages
Conduct A/B testing on headlines, forms, CTAs, and layouts
Improve conversion rates across service areas and markets
Build new location-specific and service-specific landing pages

Performance Reporting

Create weekly and monthly paid media reports
Track:

Cost Per Lead (CPL)
Cost Per Booked Job
Conversion Rate
ROAS

Identify performance trends and optimization opportunities
Provide actionable recommendations to leadership

Meta Ads (Preferred)

Manage Facebook and Instagram advertising campaigns
Build and maintain audience targeting strategies
Support lead generation, engagement, and awareness campaigns
Collaborate on creative development and testing

Required Qualifications

3+ years of hands-on PPC management experience
Strong Google Ads experience including Search and Local Services Ads (LSA)
Experience managing multi-location or franchise-style accounts
Experience with Google Ads MCC structures
Experience using landing page platforms such as Unbounce or Instapage
Comfortable managing large monthly advertising budgets
Strong analytical and reporting skills
Ability to identify issues, develop solutions, and execute improvements independently

Preferred Qualifications

Home services, plumbing, HVAC, roofing, restoration, or similar industry experience
Experience with Google Business Profile (GBP)
Familiarity with call tracking platforms such as CallRail or CallTrackingMetrics
Experience with pay-per-lead platforms
Basic HTML/CSS knowledge
Experience leveraging AI tools and marketing automation platforms

What Success Looks Like

Increased lead volume across multiple markets
Reduced cost per lead and cost per booked job
Strong budget management and allocation decisions
Continuous testing and optimization of campaigns and landing pages
Data-driven recommendations that improve overall marketing performance

Ideal Candidate

Proactive and highly accountable
Comfortable managing multiple campaigns and markets simultaneously

PPC Specialist