Email & SMS Marketing Manager

About Valatam

We’re Valatam,  a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people.

About the Role

We are looking for a highly skilled, autonomous, and data-driven Email & SMS Marketing Manager to take full ownership of retention marketing programs. You won't just hit "send"—you will be responsible for the entire strategy: proactive planning, creative copywriting, self-sufficient design, technical automation, and rigorous performance analysis. If you are a systems-thinker who loves driving revenue through meaningful customer connections, we want to hear from you.

Key Responsibilities

• Strategy & Planning: Develop and manage proactive monthly/quarterly campaign calendars aligned with business objectives.
• Campaign Execution: End-to-end management of email and SMS campaigns—from drafting compelling copy and designing assets (without relying on external design teams) to final deployment.
• Automation Architect: Build, monitor, and optimize high-converting automated flows (Welcome sequences, post-purchase, browse abandonment, win-back, and retention flows).
• Segmentation & Targeting: Perform deep-dive audience segmentation to improve deliverability, open rates, and list health.
• Analytics & Reporting: Monitor key performance indicators (Revenue attribution, CTR, conversion rates, etc.) and conduct A/B testing to iterate on subject lines, content, and send times.
• Technical Ownership: Manage email authentication (SPF, DKIM, DMARC) and ensure compliance with CAN-SPAM, TCPA, and other regulations.
• Documentation: Maintain SOPs for recurring processes to ensure scalability and operational efficiency.

Requirements

• English (C1/C2) and Spanish.
• 3+ years of hands-on experience with Email Marketing.
• Expert-level proficiency in at least one major marketing automation platform (Klaviyo is preferred; experience with OmniSend, Postscript, or Attentive is highly valued).
• Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection.
• Bachelor’s or Associate’s degree preferred.

Benefits

Our Core Values at Work

We live by ACTION (get things done), CARE (help others and do things right), OUTSTANDING (operate at the highest standards), DEPENDABLE (own every commitment), and ENERGY (bring positivity every day). You’ll thrive here if these values resonate with you.

What We Offer

• Hiring rate USD 1288$/month (final rate will be experience-based).
• Annual pay increments.
• Discretionary client bonuses (80 % of clients award year-end bonuses).
• 7 U.S. federal holidays + 4 paid PTO days.
• Monthly medical insurance stipend (after meeting eligibility criteria).
• Birthday / Anniversary bonuses + Gym / Wellness allowance.