Marketing Specialist - Email Marketing & Digital Communications

We are looking for an experienced Email Marketing & Digital Communications Specialist to lead our email marketing initiatives while supporting our broader digital marketing and communications efforts.

The ideal candidate is an email marketing expert with hands-on experience in campaign creation, marketing automation, audience segmentation, lead nurturing, deliverability, and performance optimization. Experience with SEO, social media management, PR, and marketing communications is a strong advantage.

This is a primarily remote role with occasional onsite attendance for company meetings, events, and marketing activities.

Key Responsibilities

• Plan, create, execute, and optimize email marketing campaigns, newsletters, automated workflows, and lead nurturing sequences.
• Manage email databases, audience segmentation, A/B testing, deliverability, and campaign performance reporting.
• Utilize email marketing and outreach platforms such as Snov.io, EmailOctopus, HubSpot, Mailchimp, ActiveCampaign, Klaviyo, or similar tools.
• Monitor and improve key performance metrics including open rates, click-through rates, conversions, and engagement.
• Support SEO initiatives through keyword research, content optimization, and website content updates.
• Manage and coordinate content across digital channels including Instagram, X (Twitter), YouTube, and TikTok.
• Assist with content planning, scheduling, community engagement, and performance tracking across social media platforms.
• Support PR, media outreach, partnerships, webinars, events, and other marketing initiatives as needed.
• Collaborate with internal teams to develop marketing content, communications, and campaign assets.
• Publish and update content on WordPress websites as needed.
• Use ClickUp and Google Workspace tools to manage projects, campaign reporting, documentation, and marketing initiatives.

Requirements

• At least 3 years of experience in Email Marketing, Marketing Automation, CRM Marketing, or Digital Marketing.
• Demonstrated experience managing email campaigns, automations, audience segmentation, and lead nurturing programs.
• Strong knowledge of email marketing strategy, deliverability, A/B testing, campaign optimization, and analytics.
• Hands-on experience with email marketing platforms such as HubSpot, Mailchimp, EmailOctopus, ActiveCampaign, Klaviyo, Brevo, or similar tools.
• Experience using email outreach and lead generation tools such as Snov.io, Apollo, Instantly, Smartlead, Lemlist, or similar platforms.
• Familiarity with WordPress for content publishing, landing page updates, and basic website content management.
• Experience using ClickUp or similar project management tools.
• Familiarity with SEO best practices, keyword research, and content optimization.
• Experience managing social media platforms including Instagram, X (Twitter), YouTube, and TikTok.
• Excellent written and verbal English communication skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Experience supporting PR campaigns, media outreach, events, or marketing communications is a plus.

Work Setup

• Hybrid work arrangement.
• Primarily remote work.
• Onsite attendance typically required only once per month and during company events or marketing activities.

What We're Looking For

• We're looking for someone who considers email marketing their core expertise and can confidently manage campaigns from strategy to execution. The ideal candidate is data-driven,
• proactive, detail-oriented, and comfortable supporting other digital marketing and communications initiatives when needed.