Content & Social Media Manager

Detroit, MI (in-person)

About Grounded

Grounded is a 25-person Detroit-based startup building modular electric platforms for specialty vehicles. We take cab chassis from OEMs like Ford and Harbinger and build configurable vehicle systems on top, serving mobile healthcare, RVs, command centers, food and beverage, pet care, and more. Our customers include Colgate, Nokia, the AIDS Healthcare Foundation, and Portland PD. We've raised ~$5M in VC funding and are shipping vehicles in market today.

We also build our own software: a mobile app, fleet dashboard, and onboard computer system that lets customers monitor and control vehicle systems remotely. We design, fabricate, and assemble everything in-house at our facility in Corktown.

About the Role

We're building genuinely cool vehicles — mobile clinics, command centers, food trucks, pet-care rigs — and almost nobody knows yet. This role turns the shop floor and the finished builds into a content engine that drives inbound and recruiting.

You'll be a one-person studio: strategy, camera, edit, publish, and community management, all owned by you. You'll be on-site in Corktown because the content is the shop — the builds in progress, the reveals, the people. If you have a short-form instinct and you'd rather ship three posts a week than write one brand deck, this is your role.

What you'd actually do

• Own Grounded's social presence end-to-end — Instagram, TikTok, YouTube, and LinkedIn — from calendar to posting to community management

• Shoot and edit short-form video on-site: builds in progress, finished vehicles, customer deliveries, and behind-the-scenes in Corktown

• Run the full production cycle solo — script, film, edit, caption, publish

• Develop a content strategy tied to real business goals: inbound leads, brand awareness, and recruiting

• Turn customer stories and vehicle reveals into case-study-grade video

• Manage a content calendar and ship consistently — multiple posts a week, every week

• Partner with sales and leadership to turn product launches and milestones into campaigns

• Own analytics — track what performs, double down, and report on reach, engagement, and conversion

• Build and maintain a media library and brand asset system

• Capture photography for the website, decks, and ads alongside video

What we're looking for

• 3+ years running social/content for a brand (in-house or agency), with a portfolio

• You personally shoot and edit — comfortable with a camera and with Premiere, CapCut, or DaVinci, and mobile-first workflows

• Proven short-form instinct — you've grown an account or have posts that performed

• Self-directed one-person band who thrives with ownership and zero hand-holding

• Strong visual and storytelling eye — you can make a factory floor look cinematic

• Based in or able to be on-site in Detroit — this role can't be remote

Nice-to-haves

• Automotive, hardware, or manufacturing content experience

• Strong photography skills

• Motion graphics or basic design (After Effects, Figma)

• Paid social experience — boosting and ad creative