Digital Marketing Specialist

About the role

We're looking for a Digital Marketing Specialist who can own the full digital marketing execution loop at CodeLink - from campaign planning and delivery, to HubSpot operations, email workflows, SEO/SEM growth, and performance reporting.

You'll be the single accountable owner across campaign execution, digital growth, and marketing operations. If you take genuine ownership, thrive in structured sprint-based environments, and care about making numbers move, this role is built for you.

Target Markets

• Mid-to-large enterprises, scale-ups, and institutional organizations that need a trusted complex software engineering and AI implementation delivery partner.
• US focus; SEA secondary

What you’ll do

Lead-Gen Campaign Execution

• Run targeted digital campaigns across CodeLink's core audience segments, supporting the broader GTM strategy
• Generate and track MQLs, working closely with the Sales team to set realistic targets and measure campaign attribution using HubSpot and UTM tagging
• Manage email campaigns end-to-end in HubSpot from setup and segmentation to performance monitoring
• Ensure each quarter includes at least one campaign per audience segment, with campaigns consistently tagged and organized in HubSpot and Notion

SEO, GEO & Digital Growth

• Build an organic search baseline from scratch and improve it quarter over quarter through consistent SEO work
• Track and grow keyword rankings for CodeLink's target topics, reporting progress each quarter
• Support paid search (SEM) and generative engine optimization (GEO) efforts as you develop channel expertise
• Compile regular marketing performance reports with clear metrics and takeaways to inform team decisions

HubSpot & Marketing Operations

• Keep HubSpot workflows and automation sequences running smoothly, audit regularly and fix issues before they affect live campaigns
• Route incoming marketing requests through the right channels and maintain clean task tracking
• Deliver on sprint commitments and flag blockers early so campaigns stay on schedule

Requirements

• 3+ years of experience in digital marketing or a related field, preferably in B2B tech, software services
• Proven experience managing marketing campaigns from planning through execution and performance reporting
• Hands-on experience with marketing automation, CRM platforms, and campaign management tools
• Experience developing targeted campaigns for different customer segments
• Strong understanding of SEO/SEM/GEO principles and digital marketing best practices
• Ability to analyze marketing performance data and translate insights into actionable recommendations
• Fluent English communication skills

Nice-to-have

• Familiarity with AI-driven search trends and emerging digital marketing practices
• Knowledge of paid search and digital advertising platforms
• Experience using project management and collaboration tools to plan and track marketing initiatives

Benefits

• Three days remote every week and four full remote weeks per year.
• Gold level Health Insurance coverage from Bao Viet Insurance, a yearly complete Health Check, and social insurance
• All office benefits and full salary during probation.
• Flexible working time starting anytime up to 10 AM, working Monday - Friday with no overtime and a long lunch break.
• Unlimited snacks and nice coffee every day.
• Choose from a brand-new Mac or PC device.
• Salary review twice a year, with opportunities for promotions and spot awards.
• 12 days of annual leave per year, with all days not taken paid out in cash, plus 2 sick leave days..
• Yearly Training Budget up to 5 million VND per staff.