Social Media & Brand Marketing Manager

Job Description

About the role:

Reporting to the VP of Digital Marketing, this is a hands-on, high-ownership role on a lean team. You'll move fluidly between big-picture brand thinking and in-the-weeds execution, often on the same day. We're looking for someone who's worked closely with founders before, brings ideas to the table rather than waiting for direction, and can pitch a concept in the morning and shoot content that afternoon.
 

What you’ll do:

• Own and evolve content strategy across Instagram, TikTok, Facebook and YouTube

• Build and execute the weekly/monthly social calendar, including launches, promotions, and partnerships

• Create, source, script, shoot, and post content daily

• Work directly with founder Taryn Toomey to capture and extend her voice across all consumer touchpoints

• Support brand partnerships and influencer initiatives end-to-end

• Monitor and engage community: comments, followers, and UGC on a daily basis 

• Track platform performance and translate data into actionable strategy

• Embody and foster The Class brand voice across all consumer touchpoints

• Act as a key brand marketing partner across Studio, Digital Product, Partnerships, Experience, and Creative — translating brand strategy into tangible content and campaigns

• Lead influencer initiatives end-to-end: sourcing and vetting talent who fit the brand, managing outreach and relationships, and reporting on outcomes

Qualifications

Who you are:

• A brand-centric storyteller with a genuine marketing mindset

• Proactive and opinionated -- you advocate for your ideas

• Scrappy and resourceful, with an entrepreneurial approach

• Comfortable with ambiguity in a fast-moving, founder-led environment
   

What you’ve done:

• Minimum of 5 years of related social media experience, with an emphasis on short-form reel content. 

• A portfolio of work that demonstrates your content creation skills. Applications without portfolio links will not be considered.

• Experience with short-form reel content required.

• Experience growing Youtube accounts (either professional or personal) is preferred, but not required.

• Proven ability to uncover and implement emerging trends

• Worked in high-level content strategy and hands-on production. Experience on camera preferred.

• Experience working in fast-paced, founder-led, start-up environments 

• Video production experience—you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere, Capcut, and/or Descript

Additional Information

Salary 

The approximate salary range for this position is $95,000–$105,000. The exact salary offered may vary based on job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education and training, business needs, and market demands.