Product Marketing Associate / Senior Product Marketing Associate (Yayz)

About FIRY

We build companies that help people create, compete, and grow.

FIRY (NYSE: FIRY) is a founder-led global holding company built to fuel business potential. Founded in 2012 by entrepreneur Andrew Paradise, FIRY began by inventing an entirely new category: real-money skill-based mobile gaming. What started as a single bold idea became Skillz, a platform with more than 90 million registered users and one of the largest sources of first-party behavioral data in gaming.

Today, FIRY is building something much bigger.

We’re creating a portfolio of category-defining businesses operating at the intersection of AI, identity, gaming, commerce, and performance marketing. Each business is successful on its own. Together, they create a flywheel of technology, data, and distribution that’s difficult to replicate.

• Skillz: The competition platform that pioneered real-money skill-based gaming and continues to power millions of competitive experiences while generating unique behavioral insights.
• RZR: Our AI-native performance advertising platform, rebuilt from first principles and profitable for three consecutive quarters, helping brands acquire customers more intelligently.
• Beamable: The infrastructure powering the next generation of live games, giving developers everything they need to build, operate, and scale online experiences.

FIRY is publicly traded on the NYSE and headquartered in Las Vegas, with hubs in San Francisco, New York City, and Bengaluru.

We’re still early.

We’re looking for builders who want to create products that define industries—not simply compete in them.

About the Role

This position is responsible for supporting the execution of sweepstakes campaigns, promotional events, and player lifecycle initiatives on the Skillz platform. The role will directly drive player acquisition, engagement, and conversion through the successful execution of sweepstakes campaigns, including no-purchase-necessary promotions, limited-time offers (LTOs), coin bundle events, and seasonal sweepstakes activations. Working closely with Product Marketing, Analytics, Product, and Compliance teams, this hire will help ensure the Sweepstakes campaign calendar is executed seamlessly while contributing to improvements in key metrics such as pMAU, depositor conversion rate, and D30 retention.

Responsibilities

• Plan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers).
• Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchases.
• Maintain the Skillz sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all events.
• Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics.
• Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results.
• Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence.

Key Competencies

• Sweepstakes & Promotional Campaign Execution: Ability to plan, coordinate, and execute sweepstakes campaigns, limited-time offers (LTOs), seasonal activations, and promotional events with strong attention to detail and operational excellence.
• Player Lifecycle & Retention Strategy: Understanding of player acquisition, engagement, retention, and conversion strategies, with the ability to optimize campaigns that improve key player lifecycle metrics such as pMAU, depositor conversion, and D30 retention.
• Cross-Functional Collaboration: Proven ability to work effectively across Product Marketing, Product, Analytics, Compliance, and Operations teams to ensure campaigns are launched accurately, on time, and in alignment with business objectives.
• Data Analysis & Performance Optimization: Ability to analyze campaign performance data, identify trends and opportunities, and make data-driven recommendations to improve promotional effectiveness and player engagement outcomes.
• Regulatory & Compliance Awareness: Familiarity with sweepstakes regulations, promotional compliance requirements, and operational processes necessary to ensure campaigns adhere to legal and platform guidelines.

Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing. LiveOps experience is a strong plus.
• Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer).
• A/B testing and data-driven decision-making experience.
• Familiarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations) is a strong plus.

Total Starting Compensation including Base + Bonus: $120,114

Location: Remote, USA

Travel Requirement: Less than 10%

Why FIRY

• You are at the center of everything. Corporate roles at FIRY do not support one business. They support the infrastructure, strategy, and execution that makes three independent businesses work and compounds as they grow together.
• Founder-led. Andrew Paradise founded Skillz in 2012 with a single conviction: that fair, real-money skill-based competition should exist at scale. Thirteen years later, he has taken the company public on the NYSE, built a portfolio of three independent businesses, earned 90+ patents, and won the largest false advertising verdict in U.S. history. He is still here, still the founder, still the CEO, still building. That kind of long-term commitment is rare. At FIRY, it defines the culture from the top down.
• A portfolio at the beginning of its compounding phase. Four consecutive quarters of sequential revenue growth. Q1 2026 revenue up 33% year-over-year. RZR at 120%+ year-over-year growth in Q1 2026 and profitable for three consecutive quarters. The flywheel is turning.
• A mission worth the work. FIRY's mission is to fuel business potential. The systems FIRY builds help developers build businesses, advertisers acquire the right users, and infrastructure that turns competitive play into a scalable commercial engine. The addressable market across performance marketing, gaming infrastructure, and skill-based competition is $45B+.
• Comprehensive Benefits. 100% coverage for medical, dental, and vision for you and your dependents. 401K matching, equity incentives, pre-tax benefit options, and more.
• Wellness Support. Meditation and mental health resources, physical fitness coaching and classes, family planning assistance, virtual therapy sessions, and more.
• Time Off. Competitive PTO and company holidays.
• Las Vegas Headquarters. FIRY operates in a five-day-a-week, collaborative office environment at our 36,000+ square foot Las Vegas headquarters. Free daily lunch, snacks, a full-size gym with showers, commuter benefits, team events, and more.

Explore all current openings at RZR and apply!

FIRY embraces diversity and is proud to be an equal opportunity employer.